Change or Surprise?

Originally Posted on September 22, 2014 by Dr. Steve

Coaches Corner

I think we can agree that change is good.Even when it comes to evaluating a practice member’s response to care with the subluxation station, the only poor re-exam result is one that has not changed.  When we think about it, we realize that the public thinks that attempting to maintain the status quo makes sense…you know, the “if it ain’t broke, don’t fix it” mentality.
Surprisingly, many docs are averse to change because change involves giving up something to potentially gain something else…presumably of greater value.All of my coaching clients know that I am working on making changes to our existing coaching program so that the changes we make don’t come as a surprise to them.Further, to respect them and their loyalty, any changes we do make in the coaching program are completely optional for existing clients….they can get on board with whatever the new program is or they can keep what they have…their choice.
And, before any changes are made, I survey my clients to find out what they like best, find what is the most useful and want they want more of….as well as what they do not feel is as valuable as it could be.  This way, any changes that we do propose will both be no surprise and hopefully, be welcome by the majority of clients.  You see….I think change is good…..surprise, not so much.
I tell you this about our coaching program because it is also the way I ran my practice and I encourage you to also consider surveying your practice members about how you can be of even greater service to them.  If you want to make a change in your office hours, why not find out what the majority of your practice members would prefer first? Common sense, right?Or,“Our fees are going up…But yours don’t have to.  Make sure you speak with the doctor before November 1″
In this decade, we must be transparent and authentic.Tell people what you want and offer them the possibility of going along with your changes or keeping what they have. Change is necessary and when fully thought out (more on that in a moment) and agreement is sought on the anticipated changes, then there is no surprise and no upset.
Invoking change is simply following the SuccessFormula:
  1. Get a clear picture of what you want the outcome to look like.
  2. Determine what skills or abilities will be needed to create that outcome.
  3. Ask yourself and others why the changes you are making are important to you and them.
  4. Do you have the resources to make this change take place?
  5. What’s your plan for implementation?
If you follow this formula and involve your audience, the likelihood for change is good and the likelihood for a surprise that people feel negative about is minimized.

Have a coaching question?  Ask…email me directly at [email protected]

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The MC2 Pediatric Wellness Seminar-Coming Soon:
Growing Your Child Healthy From the Start will be a 20 hour intensive in San Diego on October 10-12.  

http://mc2technic.com/home/wellness-pediatrics-and-mc2/

or by CLICKING HERE

 #2 – The Annual Business Development Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

MC2 Schedule available on http://mc2technic.com/home/

Motivation Moment:

Here’s this week’s Motivational Moment.

Please share your favorite motivational quote, verse, prayer, or saying with me so I can share it with others.

“When you are disappointed through one door…

God blesses you through another door.“

– Terry Mark

Take a moment to send in your motivational quote so that I can share it here.
CLICK HERE
to send me an email.

Resources:
Click on any of the links below:

Ready for coaching?
Let’s Talk About It:
CLICK HERE

Mastering Chiropractic With Certainty (MC2) Seminars:
CLICK HERE

Mastering Chiropractic

Online Store:  CLICK HERE

FREE STUFF:  CLICK HERE

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DC Practice Market:
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Garrett Gunderson Book:
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Preferred Chiropractic Doctor (PCD):  CLICK HERE

 

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 To your success,

Dr. Steve Hoffman

 Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman and Mastering Chiropractic

Continuously Published Since 1998 by Dr. Steve Hoffman
with News You Can Use

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Grass Roots and Chiropractic Trends

Originally Posted on September 29, 2014 by Dr. Steve

Coaches Corner

Grass Roots and Chiropractic Trends

This article could fit into either the Coaching Corner or Marketing but the topic is so important and the timeliness of it so critical, that its topic designation is irrelevant.
It will come to no surprise to our readers that the topic of a grass roots movement should fit within the concept of trends to mark its time as NOW.

Grass-roots activism in the United States has generally been directed at correcting problems, abuses, and issues that a large number of people believe are not being addressed by the powers that be.Different movements have used different strategies.

Among these movements, going back to the 1930’s is labor activism.  Swinging forward 40 years we find Earth Day which was the beginning of a movement that continues to this day.

What does this have to do with chiropractic?  Well, in the 1930’s BJ sparked a grass roots movement to travel “the hiways and byways” and airwaves bringing the message of chiropractic.  He spoke with, to and for chiropractors but the message was for the public…not the chiropractor.  In the late 60’s and early 70’s we saw a movement spearheaded by todays profession’s icons, namely Gold, Sigafoose, Flesia, Riekeman, Williams, Parker and Gelardi among many others to again bring the chiropractic message to the public.

In the past decade we have seen the proliferation of philosophy groups within the profession and that is a good thing.  It will be an even better thing if we use those groups to spawn public and patient centered groups to communicate the message of chiropractic.

It’s time for mobilization…not of chiropractors speaking to other chiropractors but for chiropractors to be speaking to the public.If we, as a profession won’t do it, who will?

If you, as a practitioner won’t do it, who will?

I can’t tell you how many docs I speak to that all have the same lament…ultimately the lament of every failed business which is…

“There were so many things we could have done, we just didn’t do them”

How many times can I hear that the public “just doesn’t get it” before I scream that they don’t get it because we’re not communicating it.  And yet….

I know docs have their hands full so what’s the answer?

What’s your answer?

What can be done?

This and many other topics crucial to the success of your business in 2015 will be the central subject of this year’s Business Development Meet known as the Annual Management Planning Seminar….details on

or simply CLICK HERE

Have a coaching question?  Ask…email me directly at [email protected]

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LAST WEEK FOR THIS OFFER:

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The MC2 Pediatric Wellness Seminar-Coming Soon:
Growing Your Child Healthy From the Start will be a 20 hour intensive in San Diego on October 10-12.  

http://mc2technic.com/home/wellness-pediatrics-and-mc2/

or by CLICKING HERE

 #2 – The Annual Business Development Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

MC2 Schedule available on http://mc2technic.com/home/

Motivation Moment:

Here’s this week’s Motivational Moment.

Please share your favorite motivational quote, verse, prayer, or saying with me so I can share it with others.

“There is only one success – to be able to spend your life in your own way.”

Christopher Morley

Read more at http://www.brainyquote.com/quotes/quotes/c/christophe116203.html#GOUVWAdeqQyUgxhd.99

Take a moment to send in your motivational quote so that I can share it here.

CLICK HERE
to send me an email.

Resources:
Click on any of the links below:

Ready for coaching?
Let’s Talk About It:
CLICK HERE

Mastering Chiropractic With Certainty (MC2) Seminars:
CLICK HERE

Mastering Chiropractic

Online Store:  CLICK HERE

FREE STUFF:  CLICK HERE

Past TIPS:  CLICK HERE

DC Practice Market:
CLICK HERE

Garrett Gunderson Book:
CLICK HERE

BackBone Pro:   CLICK HERE

VIP APP:  CLICK HERE

Preferred Chiropractic Doctor (PCD):  CLICK HERE

 

Stay In Touch:

The PracticeTIP is a FREE Service.  If you find value in it, please refer colleagues by CLICKING HERE

Current Circulation:  

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 To your success,

Dr. Steve Hoffman

 Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman and Mastering Chiropractic

Continuously Published Since 1998 by Dr. Steve Hoffman
with News You Can Use

Read more

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Are you making the same excuses that they do?

Originally Posted on September 20, 2014 by Dr. Steve

Coaches Corner

They who?  Your current and prospective patients.

You tell them the story.  You tell them what they have to gain.  You tell them how important their life and health is and they tell you “NO” or, worse yet, they make excuses.

Are you making the same ones they make?  Better yet, do you realize how, by you making these excuses, you actually attract people that make them?  This is the age old concept of contradictions.  If you would say “no” to you, how can you expect others to say “yes” to you.

Reality Check Please…

I don’t have the time
Don’t you wonder when the patient will find the time to make their health a priority?  Do you point out to them that it actually takes less time and energy to grow their health than it does to overcome a health issue?

I can’t tell you how many times the light bulb lights up over a doctor’s head when I point out to them that they spend way too much time working IN their business and way too little time working ON their business.  After all, your business is the vehicle that allows your practice to happen!

If you don’t make time for your business, you will spend all of your time working in it…it doesn’t have to be that way.

I’m overwhelmed with stuff to do now

This is really the same issue.  If the patient doesn’t invest the time to grow their health, where will they find the time to try to resolve a problem?  Overwhelm is simply too many starts and not enough completions.

I get it…you’re full.  Do you  know how many times this is one of the first subjects I discuss with a new client.  On one hand, everyone wants MORE and on the other hand, I hear they’re FULL or overwhelmed.  Overwhelm is almost always a time management issue and an inability to prioritize what is really important.  On the other hand, doing what you say you will do is how you grow your personal power.  These are basics we will definitely look at at the Planning Seminar.

By the way, don’t you think the stress of overwhelm keeps both you and your practice members from reaching your fullest potential?  And, just look at what you’re feeding your subconscious (your Innate).

They just don’t “get it”
Why would they?  They’ve spent their lives in an allopathic model and, when they break down, they seek solutions to their problems.  When this doesn’t work, they eventually turn to us and, instead of looking for an “un”used solution to their problem, we focus on finding the cause of their malfunction and breakdown.  In so doing, we give them a unique opportunity to actually see their health turn around in a positive way.

Your turn.  I get this from prospective coaching clients all the time…looking for solutions to problems that they’ve been unable to solve on their own or with their current coach.  Imagine if, instead of looking for solutions, they sought to know the cause of their business and practice issues?

You have to admit…it just makes more sense.

I’m not ready yet
This is the classic perfectionist EXCUSE.  The problem is that you have likely accepted it as true.  No one gets ready by waiting until they’re ready just like no one improves while they’re waiting to get better.  It is also a classic public mindset.  Successful (and healthy) people are proactive and take action NOW and then refine it by doing not by waiting.

I’m inviting you to do your PLANNING with me.  Wouldn’t you love to know where your business will be by this time next year?

It’s too late to make arrangements
If you continue to procrastinate, that WILL be true.  At the moment, there is still room for you.  At this moment there are just 5 seats left for the Business Development Intensive. That won’t last much longer so do what you would want your public to do….GET IN THE GAME NOW!

It really is time for you to make a decision! 

Let me be your guide to developing the business, practice and life you want.  Invest just one day with me and maybe a few hours at my house the next day.  I promise it will be the most valuable thing you can do for your business this year.  

Enough excuses…time to act….

Topics crucial to the success of your business in 2015 will be the central subject of this year’s Business Development Meeting known as the Annual Management Planning Seminar….details on
or simply CLICK HERE

Have a coaching question?  Ask…email me directly at [email protected]

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Three Brief Announcments:

1 – Like our New Page:  Chiropractic Mastery.  CLICK HERE or go to https://www.facebook.com/chiropracticmastery?notif_t=page_new_likes

2 – Would you like  the likes of Pat Gentempo, Fab Mancini, Chris Zaino. Gerry Clum, Dan Yachter, Natalie Beauchamp and other “heavy hitters” in chiropractic to speak to your public?  If so, check out our grass roots outreach.  CLICK HERE or visit us on http://aboutrealhealth.com/summit/

3 – Join ChiroSecure’s Live Event with Dr. Stu Hoffman

as he unravels Informed Consent in response to the latest
attack on Chiropractic.  

WHO SHOULD ATTEND:  Every chiropractor regardless of technique used

WHEN: October 21st 2014 2:00 PM EST

WHERE: http://www.chirosecure.com/live-events/

No cost or opt-in required.

Please Note:  All Attendees will receive the White Paper
The “New  View” supported by population studies involving
over 100 million person/years that demonstrate no greater
likelihood of a person presenting for health care to their primary medical provider or their chiropractor with neck pain and/or headache developing a stroke. 

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Canadian Friends:  Thanks to the more than 150 of you that have responded to our request to OPT IN.

If you have not already done so and if you continue to find the PracticeTIPS valuable;  to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

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The Annual Business Development Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

MC2 Schedule available on http://mc2technic.com/home/

 

Motivation Moment:

Here’s this week’s Motivational Moment.

Please share your favorite motivational quote, verse, prayer, or saying with me so I can share it with others.

Nothing is ever lost in this adventure of all adventures.

The lessons and discoveries of every single life, no matter how large or small, difficult or easy, are added to the whole.

Like stones in the base of a pyramid, they permanently raise and forever support every manner of adventure that follows.

And so it is that the hearts of those who came first continue to beat in all subsequent generations forevermore.

~messages from the universe

Read more at http://www.brainyquote.com/quotes/quotes/c/christophe116203.html#GOUVWAdeqQyUgxhd.99

Take a moment to send in your motivational quote so that I can share it here.

CLICK HERE
to send me an email.

Resources:
Click on any of the links below:

Ready for coaching?
Let’s Talk About It:
CLICK HERE

Mastering Chiropractic With Certainty (MC2) Seminars:
CLICK HERE

Mastering Chiropractic

Online Store:  CLICK HERE

FREE STUFF:  CLICK HERE

Past TIPS:  CLICK HERE

DC Practice Market:
CLICK HERE

Garrett Gunderson Book:
CLICK HERE

BackBone Pro:   CLICK HERE

VIP APP:  CLICK HERE

Preferred Chiropractic Doctor (PCD):  CLICK HERE

Stay In Touch:

The PracticeTIP is a FREE Service.  If you find value in it, please refer colleagues by CLICKING HERE

Current Circulation:  

1247 subscribers 

 To your success,

Dr. Steve Hoffman

 Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman and Mastering Chiropractic

Continuously Published Since 1998 by Dr. Steve Hoffman
with News You Can Use

Read more

/by

Internal Marketing Affordability and Value

Originally Posted on September 15, 2014 by Dr. Steve

It is imperative for a family wellness practice to have fees that people can afford.  We’re not talking about $19 adjustments…just the ability to give people great value in your office.

 

For over a decade I have recommended PCD and, while other “similar” programs have emerged, my personal experience of the integrity of Dr. Steve Below from PCD causes me to continue to recommend his service to this day.  Recently, I have had a few key clients say they were going with the “other” company for whatever reason but then, even more recently, I have heard about this company’s price increase.  So, I took this all to my friend Steve and asked him to comment and provide a new opportunity for my people.  It appears I wasn’t alone as here was Steve’s response:

Recently, we’ve been swamped with calls from ChiroHealthUSA provider members regarding the 25%+ membership fee price increase announced by ChiroHealthUSA.  Preferred Chiropractic Doctor (PCD) has created a solution for you, which will dramatically help to reduce your cash patients’ financial burden.

An important component to a successful practice is being able to eliminate or reduce the barriers that stand between you and your patients. For cash-paying patients, their out-of-pocket expense is a huge consideration in their decision to continue coming in for your care—particularly when care extends beyond “relief” care. There’s a bottom line with cash patients. If they can’t afford it, and aren’t in some kind of health crisis, they’re less willing to purchase it. Anything that inflates the financial relationship you have with your cash patients has an impact on that patient’s ability, or willingness, to continue care. It’s simple economics.

For a limited time (expires September 30, 2014), PCD will provide a full 12-month free membership to any current or previous CHUSA consumer members (your patients) if they transition to PCD’s lower rate.  At the end of the free, 12-month membership, their renewal fee is only $37, which includes all family members.

This special offer was set to expire at the end of August but Steve extended it so I’m letting you know about it. Here’s a link to see PCD info and application form:
CLICK HERE or go to
https://www.yousendit.com/download/ZUcweUNFdGpubVhMYnRVag

Value breeds value. Your service has value and that value has a direct relationship with the financial capacity of your market.  It is imperative that you identify and understand your market in order to be successful in that market.  I urge you to understand and believe this:  your “cash” market requires different strategies than your “third-party” market.  There are entirely different dynamics in these two markets, and if you’re trying to prosper in one, pursuing the wrong strategies will not work.  That’s where PCD comes in.

PCD not only gives you the ability to attract and serve the cash market (or completely transition to cash!), it also allows you to continue to operate in the third-party market if you choose to do so.

You want to provide your patients with the best experience you can and you want them to receive as much value as you can provide.  You understand that if you provide that value, then the value you receive in return is amplified.  Value breeds value.  And value exists (or doesn’t) in every aspect of your practice…your skill, cleanliness, front desk, fees, personalities, etc.

Successful practices understand this and make it a priority to address their value issues at every level.  If you’re offering a discount program in your office, and it’s not the best value for you and your patients, you’re not adding value—you’re subtracting value.  We hope you’ll take advantage of the great value we’ve created with PCD  (Preferred Chiropractic Doctor) and start providing even more value to your patients.

Call PCD at (800) 239-3552 Today

AND LET THEM KNOW YOU’RE READY TO TRANSITION YOUR PATIENTS TO A MORE AFFORDABLE CASH PLAN!

or go online at www.BeWell2.com and choose the referral option, “Transition Offer.”

Tell them I sent you…they take great care of my clients and referrals!!

************************************************************************

The Planning seminar information and registration page along with the AGENDA for the day is on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/   
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Motivational Moment:

Here’s This week’s Motivational Moment.

Flaming enthusiasm backed up by horse sense and persistence, is the quality that most frequently makes for success. – Dale Canegie

Please share your favorite motivational quote, verse, prayer, or saying with me; so I can share it with others.

“There is never a right time to do a difficult thing.  A leader’s job is to help people have vision of their potential.” -John Porter

Take a moment to send in your motivational quote so that I can share it here. [email protected]

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Resources:

 

Click on any of the links below:

Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

 

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

 

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

 

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/

 

Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

 

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

 

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:
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Current Circulation:
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To your success,

Dr. Steve Hoffman

/by

Please Stand By…

Originally Posted on September 8, 2014 by Dr. Steve

Please Stand By…
For These Important Announcements:

Just a quick update to keep you up to speed on upcoming programs that should be of interest and value to you:

For Clinical Mastery (MC2) Info:  Click Here
The FALL Schedule is Up!
http://mc2technic.com/home/

For MC2 in Colorado..
This seminar has been scheduled for Friday, 9/19 and we are considering a Saturday, 9/20 date as well…if Friday was not possible for you but Saturday is…go register and let me know your date preference.  We have extended the pre-registration discount through Wednesday this week….Use discount code SAH130 on checkout:
http://mc2technic.com/home/loveland-co/

For Wellness Pediatrics Info:  Click Here

Take the lead role in helping kids be as healthy as they can be now and for the rest of their lives.
That starts before they are born…come learn the healthy baby secrets and practice within a TONAL and non-allopathic model.

This one program can change your practice and your community forever!

Experience the MARRIAGE between TONAL Chiropractic and a Pediatric Wellness Model.
20 Hours:  With 4 hours of “Hand Held” Hands On!
http://mc2technic.com/home/wellness-pediatrics-and-mc2/

For MC2 in Seattle/Tacoma, WA
The Return Engagement on October 18th
Pre-Registration Discounts End Soon…
Details and registration information on:
http://mc2technic.com/home/seattle-wa/

For Business Development and Planning:
For Business Development Info:  Click Here
For the Seminar Agenda:  Click Here

Time to focus on working ON YOUR BUSINESS and not just IN YOUR BUSINESS!  Create the vision for your business, practice and life for 2015 and then…

Learn to spot trends, be in front of the wave and get invaluable resource material to help you CONSCIOUSLY create the very best vehicle to go where you want to go in 2015…

AND go home with a do-able plan of action.
http://mc2technic.com/home/annual-management-planning-seminar-2014/

For MC2 in Atlanta, GA

The Return Engagement on November 15th

Details and registration information on:
http://mc2technic.com/home/atlanta-ga/

 

The 100th Total Solution Program
For Info:  Click Here

Invite Me
Want me as a speaker or to come and do a Business Development and/or Philosophy and/or MC2 Seminar for your group or association in 2015?  Email Me:
[email protected]

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Get 2 months free when you subscribe and a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

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This download link will remain active for 2 weeks:

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Special Notice:  Canadian Subscribers

If you are in CANADA and want to continue to receive the PracticeTIPS, please simply email me using the link below and let me know.  You can always opt out.

 

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