Coaches Corner

I think we can agree that change is good.Even when it comes to evaluating a practice member’s response to care with the subluxation station, the only poor re-exam result is one that has not changed.  When we think about it, we realize that the public thinks that attempting to maintain the status quo makes sense…you know, the “if it ain’t broke, don’t fix it” mentality.
Surprisingly, many docs are averse to change because change involves giving up something to potentially gain something else…presumably of greater value.All of my coaching clients know that I am working on making changes to our existing coaching program so that the changes we make don’t come as a surprise to them.Further, to respect them and their loyalty, any changes we do make in the coaching program are completely optional for existing clients….they can get on board with whatever the new program is or they can keep what they have…their choice.
And, before any changes are made, I survey my clients to find out what they like best, find what is the most useful and want they want more of….as well as what they do not feel is as valuable as it could be.  This way, any changes that we do propose will both be no surprise and hopefully, be welcome by the majority of clients.  You see….I think change is good…..surprise, not so much.
I tell you this about our coaching program because it is also the way I ran my practice and I encourage you to also consider surveying your practice members about how you can be of even greater service to them.  If you want to make a change in your office hours, why not find out what the majority of your practice members would prefer first? Common sense, right?Or,“Our fees are going up…But yours don’t have to.  Make sure you speak with the doctor before November 1″
In this decade, we must be transparent and authentic.Tell people what you want and offer them the possibility of going along with your changes or keeping what they have. Change is necessary and when fully thought out (more on that in a moment) and agreement is sought on the anticipated changes, then there is no surprise and no upset.
Invoking change is simply following the SuccessFormula:
  1. Get a clear picture of what you want the outcome to look like.
  2. Determine what skills or abilities will be needed to create that outcome.
  3. Ask yourself and others why the changes you are making are important to you and them.
  4. Do you have the resources to make this change take place?
  5. What’s your plan for implementation?
If you follow this formula and involve your audience, the likelihood for change is good and the likelihood for a surprise that people feel negative about is minimized.

Have a coaching question?  Ask…email me directly at [email protected]

Thanks for your Subscriptions
Check This Out:

The HealthTIP of the Week Patient Newsletter:

Get it for 2 months free when you subscribe with a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!


Canadian Friends:  Thanks to the more than 150 of you that have responded to our request to OPT IN.

If you have not already done so and if you continue to find the PracticeTIPS valuable;  to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP


The MC2 Pediatric Wellness Seminar-Coming Soon:
Growing Your Child Healthy From the Start will be a 20 hour intensive in San Diego on October 10-12.


 #2 – The Annual Business Development Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

MC2 Schedule available on

Motivation Moment:

Here’s this week’s Motivational Moment.

Please share your favorite motivational quote, verse, prayer, or saying with me so I can share it with others.

When you are disappointed through one door…

God blesses you through another door.

– Terry Mark

Take a moment to send in your motivational quote so that I can share it here.
to send me an email.

Click on any of the links below:

Ready for coaching?
Let’s Talk About It:

Mastering Chiropractic With Certainty (MC2) Seminars:

Mastering Chiropractic

Online Store:  CLICK HERE



DC Practice Market:

Garrett Gunderson Book:

BackBone Pro:   CLICK HERE


Preferred Chiropractic Doctor (PCD):  CLICK HERE


Stay In Touch:

The PracticeTIP is a FREE Service.  If you find value in it, please refer colleagues by CLICKING HERE

Current Circulation:  

1247 subscribers 

 To your success,

Dr. Steve Hoffman

 Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman and Mastering Chiropractic

Continuously Published Since 1998 by Dr. Steve Hoffman
with News You Can Use