Internal Marketing Affordability and Value

Originally Posted on September 15, 2014 by Dr. Steve

It is imperative for a family wellness practice to have fees that people can afford.  We’re not talking about $19 adjustments…just the ability to give people great value in your office.

 

For over a decade I have recommended PCD and, while other “similar” programs have emerged, my personal experience of the integrity of Dr. Steve Below from PCD causes me to continue to recommend his service to this day.  Recently, I have had a few key clients say they were going with the “other” company for whatever reason but then, even more recently, I have heard about this company’s price increase.  So, I took this all to my friend Steve and asked him to comment and provide a new opportunity for my people.  It appears I wasn’t alone as here was Steve’s response:

Recently, we’ve been swamped with calls from ChiroHealthUSA provider members regarding the 25%+ membership fee price increase announced by ChiroHealthUSA.  Preferred Chiropractic Doctor (PCD) has created a solution for you, which will dramatically help to reduce your cash patients’ financial burden.

An important component to a successful practice is being able to eliminate or reduce the barriers that stand between you and your patients. For cash-paying patients, their out-of-pocket expense is a huge consideration in their decision to continue coming in for your care—particularly when care extends beyond “relief” care. There’s a bottom line with cash patients. If they can’t afford it, and aren’t in some kind of health crisis, they’re less willing to purchase it. Anything that inflates the financial relationship you have with your cash patients has an impact on that patient’s ability, or willingness, to continue care. It’s simple economics.

For a limited time (expires September 30, 2014), PCD will provide a full 12-month free membership to any current or previous CHUSA consumer members (your patients) if they transition to PCD’s lower rate.  At the end of the free, 12-month membership, their renewal fee is only $37, which includes all family members.

This special offer was set to expire at the end of August but Steve extended it so I’m letting you know about it. Here’s a link to see PCD info and application form:
CLICK HERE or go to
https://www.yousendit.com/download/ZUcweUNFdGpubVhMYnRVag

Value breeds value. Your service has value and that value has a direct relationship with the financial capacity of your market.  It is imperative that you identify and understand your market in order to be successful in that market.  I urge you to understand and believe this:  your “cash” market requires different strategies than your “third-party” market.  There are entirely different dynamics in these two markets, and if you’re trying to prosper in one, pursuing the wrong strategies will not work.  That’s where PCD comes in.

PCD not only gives you the ability to attract and serve the cash market (or completely transition to cash!), it also allows you to continue to operate in the third-party market if you choose to do so.

You want to provide your patients with the best experience you can and you want them to receive as much value as you can provide.  You understand that if you provide that value, then the value you receive in return is amplified.  Value breeds value.  And value exists (or doesn’t) in every aspect of your practice…your skill, cleanliness, front desk, fees, personalities, etc.

Successful practices understand this and make it a priority to address their value issues at every level.  If you’re offering a discount program in your office, and it’s not the best value for you and your patients, you’re not adding value—you’re subtracting value.  We hope you’ll take advantage of the great value we’ve created with PCD  (Preferred Chiropractic Doctor) and start providing even more value to your patients.

Call PCD at (800) 239-3552 Today

AND LET THEM KNOW YOU’RE READY TO TRANSITION YOUR PATIENTS TO A MORE AFFORDABLE CASH PLAN!

or go online at www.BeWell2.com and choose the referral option, “Transition Offer.”

Tell them I sent you…they take great care of my clients and referrals!!

************************************************************************

The Planning seminar information and registration page along with the AGENDA for the day is on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/   
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Motivational Moment:

Here’s This week’s Motivational Moment.

Flaming enthusiasm backed up by horse sense and persistence, is the quality that most frequently makes for success. – Dale Canegie

Please share your favorite motivational quote, verse, prayer, or saying with me; so I can share it with others.

“There is never a right time to do a difficult thing.  A leader’s job is to help people have vision of their potential.” -John Porter

Take a moment to send in your motivational quote so that I can share it here. [email protected]

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Resources:

 

Click on any of the links below:

Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

 

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

 

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

 

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/

 

Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

 

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

 

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:
We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

/by

Please Stand By…

Originally Posted on September 8, 2014 by Dr. Steve

Please Stand By…
For These Important Announcements:

Just a quick update to keep you up to speed on upcoming programs that should be of interest and value to you:

For Clinical Mastery (MC2) Info:  Click Here
The FALL Schedule is Up!
http://mc2technic.com/home/

For MC2 in Colorado..
This seminar has been scheduled for Friday, 9/19 and we are considering a Saturday, 9/20 date as well…if Friday was not possible for you but Saturday is…go register and let me know your date preference.  We have extended the pre-registration discount through Wednesday this week….Use discount code SAH130 on checkout:
http://mc2technic.com/home/loveland-co/

For Wellness Pediatrics Info:  Click Here

Take the lead role in helping kids be as healthy as they can be now and for the rest of their lives.
That starts before they are born…come learn the healthy baby secrets and practice within a TONAL and non-allopathic model.

This one program can change your practice and your community forever!

Experience the MARRIAGE between TONAL Chiropractic and a Pediatric Wellness Model.
20 Hours:  With 4 hours of “Hand Held” Hands On!
http://mc2technic.com/home/wellness-pediatrics-and-mc2/

For MC2 in Seattle/Tacoma, WA
The Return Engagement on October 18th
Pre-Registration Discounts End Soon…
Details and registration information on:
http://mc2technic.com/home/seattle-wa/

For Business Development and Planning:
For Business Development Info:  Click Here
For the Seminar Agenda:  Click Here

Time to focus on working ON YOUR BUSINESS and not just IN YOUR BUSINESS!  Create the vision for your business, practice and life for 2015 and then…

Learn to spot trends, be in front of the wave and get invaluable resource material to help you CONSCIOUSLY create the very best vehicle to go where you want to go in 2015…

AND go home with a do-able plan of action.
http://mc2technic.com/home/annual-management-planning-seminar-2014/

For MC2 in Atlanta, GA

The Return Engagement on November 15th

Details and registration information on:
http://mc2technic.com/home/atlanta-ga/

 

The 100th Total Solution Program
For Info:  Click Here

Invite Me
Want me as a speaker or to come and do a Business Development and/or Philosophy and/or MC2 Seminar for your group or association in 2015?  Email Me:
[email protected]

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The HealthTIP of the Week Patient Newsletter:

Get the HealthTIP of the Week-NO RISK or COST.
Get 2 months free when you subscribe and a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!
This download link will remain active for 2 weeks:

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Special Notice:  Canadian Subscribers

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Have You Lost Your Sense of Urgency?

Originally Posted on August 24, 2014 by Dr. Steve

Coaches Corner

While I have told this story at TS (please do join us for the 100th Program in November…contact me for details) on many occasions, I find procrastination as rampant today as it was when I first went to TS in 1996.

My goal as is my goal now:  To turn chiropractors into ANTIcrastinators because the price paid for procrastination is the progressive erosion of one’s personal power.  Hopefully, this story will re-create the sense of urgency I KNOW you all have so that you will rise up and do what needs to be done when it needs to be done…and progressively grow your personal power.

It’s a “heaven forbid” story so understand it on that level:

It’s the beginning of the summer and you are hosting the end of school pool party at your house.  You’re on your deck speaking with a neighbor as the kids are playing in and around the pool.  Out of the corner of your eye you see “heaven forbid” your 5 year old at the bottom of the pool.

What do you do?  No one has ever answered that you calmly put your ice tea down, remove your socks and shoes, and so as not to attract attention, calmly walk over to the pool and go in.  Everyone says they make a bee-ine for the pool and jump in, clothes and all…even if everyone thinks you’ve lost your mind.

Why the sense of urgency?  Because there’s a life on the line….right?!?

So you jump in and bring your child to the surface.  As you hold them in front of you to do a quick visual assessment, your kid opens their eyes, spits water in your face and asks…..

“Why did you do that…I was only playing and you just made me look stupid in front of all my friends!”

How do you feel now?  Most said relieved and foolish but mainly relieved.  OK…got it.

Fast forward to the end of summer and you’re having your “getting ready to go back to school” last pool party of the year.  You’re on the deck speaking with a neighbor and son of a gun….out of the corner of your eye…”heaven forbid” there’s your kid at the bottom of the pool again.

What do you do?  The answer has always been…the same as I did last time regardless of how stupid you looked or how embarrassed your child felt.  WHY?

Because there’s a life on the line….right?!?

So now I ask you…how is this story different than what goes on in your office every single day?  The answer is that it’s not different other than your sense of urgency about it because there are lives on the line every day.

Why should the practice member have a sense of urgency when you don’t?
Why should the practice member not procrastinate when we do?

Get the picture?  Develop a sense of urgency commensurate with the value you truly offer those you serve and your practice will forever take on new meaning for you and all you serve!
Have a coaching question?  Ask…email me directly at [email protected]

General Announcement:

The HealthTIP of the Week Patient Newsletter:

Get it for 2 months free when you subscribe with a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

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#1 – The MC2 Pediatric Wellness Seminar:  Growing Your Child Healthy From the Start will be a20 hour intensive in San Diego on October 10-12, 2014.

http://mc2technic.com/home/wellness-pediatrics-and-mc2/

or by CLICKING HERE

#2 – The Annual Management Planning Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

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Resources:

Click on any of the links below:
Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/
Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

 

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/
Current Circulation:
1213 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

/by

Time Shares…Cell Phones…New Patients

Originally Posted on August 24, 2014 by Dr. Steve

COACHES CORNER

Why do we do to others what we dislike being done to us?  And then, act indignantly when it happens to us?

What am I talking about?  Loyalty.  I try and reward loyalty amongst my clients…always have but do you?

If you’ve ever purchased a time share, you surely have noticed how well you were treated (courted) before you purchased compared to how you’ve been treated ever since.  Even if you’ve been treated well, deference is always given to the prospect over the owner…crazy but that’s how they seem to do it.  It’s about procurement.

Have you ever tried to renegotiate your cell phone or even your cable TV service?  Sure, they would bend over backwards to get your account.  They may even attempt to keep your account through the use of incentives (did you know they have entire departments dedicated to this?) or they may not.  You see, it’s the prospect that gets the best current deal or offer…not you.

So, what’s this all mean to you?  Well, what’s the experience of an established patient or practice member in your practice now compared to when they first came in?  Are you still courting them or, as in the above examples, are you penalizing their loyalty by taking them for granted?  We’ve talked about this phenomenon before.

We all talk about it when patients leave the practice.  What if the reality was that they feel that you’ve left them?  Could that be their perception?  Did you give them more time, energy, focus, care and caring in the beginning and not so much now that they’re “better?”  And didn’t you want them to not gauge their care on how they feel.  Why is it that you may have done just that?

Want ways to reward and acknowledge your very best practice members?  Let me know how you do it and I’ll share it here but, for now, here are some thoughts:

Old school approaches like patient appreciation days and special events are common.  What else?  Why not look for ways to be appreciative?  What if you discussed who is coming to the office that day and decided, with your staff, how you might go over the top acknowledging one or more of them that day?

Or, be overt….ask.  Here are two questions to get you started:

“Is there anything you could recommend that we could do that would make your visit to the office ‘even better’ for you than it already is?”  And, “do you recall what you needed to know or experience as a new patient that caused you to see chiropractic being valuable to you beyond your symptoms?”

Get the idea…..start giving the top 20% of your practice members 80% of your attention instead of giving the bottom 20% of your practice members 80% of your attention.  And, never make a valued and loyal practice member wait to accommodate a new patient.

I know, its contrarian in its thinking but…think about it!  And, if it makes sense to you that your coach should treat you better as time goes by, maybe we should talk…

Have a coaching question?  Ask…email me directly at [email protected]

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Thanks for your Subscriptions
Check This Out:

The HealthTIP of the Week Patient Newsletter:

Get it for 2 months free when you subscribe with a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

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Canadian Friends:  Thanks to the more than 150 of you that have responded to our request to OPT IN.

If you have not already done so and if you continue to find the PracticeTIPS valuable;  to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out.

 

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The MC2 Pediatric Wellness Seminar:
Growing Your Child Healthy From the Start will be a 20 hour intensive in San Diego on October 10-12, 2014.

http://mc2technic.com/home/wellness-pediatrics-and-mc2/

or by CLICKING HERE

#2 – The Annual Business Development Seminar will be November 1 in San Diego.  Space is truly limited and you can find all the current details on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/
or by CLICKING HERE

Motivational Moment:

Here’s This week’s Motivational Moment.

Please share your favorite motivational quote, verse, prayer, or saying with me; so I can share it with others.

“There is never a right time to do a difficult thing.  A leader’s job is to help people have vision of their potential.” -John Porter

Take a moment to send in your motivational quote so that I can share it here. [email protected]

Scroll to top

Resources:

Click on any of the links below:

Ready for coaching?
Check this out:
http://drstevehoffman.com/wp3/vip-app-coaching-overview/

Mastering Chiropractic Online Store: http://www.drstevehoffman.com/onlinestore.php

FREE STUFF:
http://drstevehoffman.com/FreeStuff.php

Past Issues of the PracticeTIP:
http://drstevehoffman.com/blog/

DC Practice Market Newsletter Link:
http://www.dcpracticemarket.com/public/main.cfm?affid=drstevehof

Free Garrett Gunderson Book:
freedomfasttrack.com/livingwealthy/fbo-hoffman/
Practice Metrics:
http://get.backbonepro.com/hoffman-december-5th-2013-replay/

VIP APP:
http://www.yourcontentbank.com/public/Google-Hangout-and-Webinar-VIP-App.cfm

Preferred Chiropractic Doctor (PCD):
https://www.bewell2.com/index.php?option=com_content&view=article&id=47&Itemid=71

Stay In Touch:
We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1213 subscribers

To your success,

 

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

/by

Just To Keep You Up To Speed

Originally Posted on August 18, 2014 by Dr. Steve

Just To Keep You Up To Speed:

Just a short email to update you on seminars, schedules, projects and other materials that are of value to you.  I arranged by topic.  Jump in and see what’s happening!

For Clinical Mastery (MC2) Info:  Click Here
The September Schedule is Up!

For Wellness Pediatrics Info:  Click Here

NOW, for the first time, the MARRIAGE between TONAL Chiropractic and a Pediatric Wellness Model.
20 Hours:  With 4 hours of “Hand Held” Hands On!

For Business Development Info:  Click Here
For the Seminar Agenda:  Click Here
Learn to spot trends, be in front of the wave and get invaluable resource material to help youCONSCIOUSLY create the very best vehicle to go where you want to go in 2015…AND go home with a do-able plan of action.

LAST CALL:  Bali Yoga Retreat Info:
My daughter Ahlia, an amazing Yogini, will be co-leading a 7 day/night yoga retreat at the luxurious Poinciana Resort in Bali.  Dates are Sep 27 – Oct 4th.
For more information email Ahlia at [email protected] or
visit Ahlias website www.ahliayoga.com

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The HealthTIP of the Week Patient Newsletter:

Get the HealthTIP of the Week-NO RISK or COST.
Get 2 months free when you subscribe and a 100% money back guarantee if you choose to cancel your subscription in the first 2 months.  The order form and details are available by CLICKING HERE.

And, get the Spinal Series for Free with Your Subscription…Yours To Keep Either Way!
This download link will remain active for 2 weeks:

https://www.yousendit.com/download/ZUczTmZaTlF0QTJGa2RVag

Where Else Can I Hear Dr. Steve:
Mile High Chiropractic
For Info:  Click Here

The 100th Total Solution Program
For Info:  Click Here

Fund Raiser and Awesome Tandem Surfing Video:
Click Here

New, All In Coaching Program Launching Soon

    1. Includes:
    2. Products
    3. Resources
    4. Seminars
    5. 1:1 Coaching
    6. Monthly Mastermind Calls
    7. Annual Small Group Meetings
    8. and more…

Want to get in on the ground floor when it launches?
Will you qualify?
Email me:  [email protected]
Invite Me
Want me as a speaker or to come and do a Business Development and/or Philosophy and/or MC2 Seminar for your group or association in 2015?  Email Me:
[email protected]

Head’s Up
The next PracticeTIP will be on the importance of your Sense of Urgency…too many procrastinate (just like people do with their health)  Want to change that, change you first…

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Special Notice:  Canadian Subscribers

If you are in CANADA and want to continue to receive the PracticeTIPS, please simply email me using the link below and let me know.  You can always opt out.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

Resources:

Click on any of the links below:

Ready for coaching?
Let’s talk about it: Coaching Analysis

Mastering Chiropractic With Certainty (MC2) Seminars: MC2 Website

Mastering Chiropractic Online Store: Dr. Hoffman’s Online Store

FREE Audio, Video, Forms and More:  Free Stuff

PracticeTIP:  Dr. Hoffman’s Blog

DC Practice Market Newsletter Link:  Click Here

Free Garrett Gunderson Book: Get your copy of “Killing Sacred Cows” here.

Practice Metrics: BackBone Pro

VIP APP: Click Here

Preferred Chiropractic Doctor (PCD): Click Here

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1236 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

/by

Is It Just Me Or…

Originally Posted on August 10, 2014 by Dr. Steve

Is It Just Me Or…

Normally, I would be writing a Coaches Corner this week but this long email came in from a doc and I felt the response he needs is something everyone would benefit from.  The more I thought about it, the more the lines between an Ask Dr. Steve column and a Coaches Corner column became so here goes…

Firstly, the beginning of the email documented patient issues, staff issues, the deterioration of his practice and a lack of staff enthusiasm and follow-through.  None of this was very pretty but then he asked the key question…

“I guess my thoughts are is this just happening in my office or is this widespread in your opinion?
If it is me, what is repelling people from me?
I am truly trying very hard to change my state, from readings, bible, audios, affirmations, prayer, psych-k, etc.
Daily trying hard to visualize my practice full, words etc – but the reality always pulls me back down.”

I know I’ve been where this doc is…how about you?  So, let’s get to it.
Piece by bloody piece…first is it doesn’t matter if it’s widespread or not because this doc is experiencing it and the one thing he doesn’t need is an excuse because others are experiencing it too.  I either hear reasons or results from my clients and when I hear reasons, I know they aren’t getting results and that has little to do with what anyone else is experiencing.

How do we become repellent to others?  In my mind, this is simple from a feeling of being defeated or being needy or simply not wanting to be in the office yourself.  Often times this is a result of worry  and/or frustration.  And, as we have reported numerous times, when these words come up, I always look to skills and resources.  The question here is which skills would alleviate the worry and what resources would address the frustration.  In this docs case, the skill of training his staff and having them black-belted in their skill sets would be a great step forward and have the resources of time to to this and an appropriate (trainable) staff would be huge assets.  The good news is the practice is down so there is time if it’s spent in an effective way.

You cannot try and change your state…you either change it or you don’t and in this case he isn’t.  The more important lesson here is that, as adults, our emotional state creates our experience whereas when we were kids it was our experience that created our emotional state.  This is the most basic bit of philosophy that is critical for him/you to embrace.  This is epistemology…one’s view of the nature of reality and we are either at effect of it or the cause behind it.  This is a core bit from Bruce Lipton from the Biology of Belief….that we are either protecting or growing…one cannot do both at the same time.  It is critical for this doc to change where he chooses to put his attention from what he doesn’t want to what he does want.  And, that his actions must be entirely consistent with his more powerful and positive beliefs.  This also goes back to BJ…all of our thoughts, actions, feelings, etc either create accumulative constructive survival value or accumulative destructive survival value.

And, last but not least on this topic is to take a vitalistic rather than allopathic approach.  This issue isn’t fixed by a this for that but rather the whole system must be brought into balance starting with the doc and the staff.  Reality is what is…it is not there to pull you down, it is there to show you the results of your efforts.  If the results aren’t what you envisioned then it’s back to square one and the SuccessFormula:

What’s the vision for your practice?

What will need to be done to create it?
Why is THAT vision so important to you?
Do you have the resources to get THERE?
What’s your plan?

All of these items will be artfully addressed at the Annual Management Planning Seminar.

Save the date of November 1 now and take the next step now to join us at my home.  Info and registration available on this
LINK
or go to http://mc2technic.com/home/annual-management-planning-seminar-2014/

If you feel like you too could benefit from some help and don’t want to wait until November 1, email me now at [email protected]

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*******QUICK ANNOUNCEMENTS FOLLOW-UP*******

AUGUST at Mile High in Colorado:
http://www.milehighchiro.org/speaker.php
September MC2 Schedule:
http://mc2technic.com/home/
October Wellness Pediatrics in a Tonal Model:
http://mc2technic.com/home/wellness-pediatrics-and-mc2/
The Planning seminar information and registration page along with the AGENDA for the day is on:
http://mc2technic.com/home/annual-management-planning-seminar-2014/ 

See You at the 100th Total Solution Program in November:
https://www.facebook.com/events/469624596478667

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Canadian Subscribers ONLY
If you have not already done so and if you continue to find the PracticeTIPS valuable and want to continue to receive them, please email me using the link below.  You can, of course, always opt out in the future.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

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Quick Classified:

A well-known doctor has an established Activator practice for sale in California. It seems like such an awesome opportunity that I thought I would share it with you in case you or someone you know might be interested.
Email me and I’ll connect you:
[email protected]

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Resources:

Click on any of the links below:

Ready for coaching?
Let’s talk about it: Coaching Analysis

Mastering Chiropractic With Certainty (MC2) Seminars: MC2 Website

Mastering Chiropractic Online Store: Dr. Hoffman’s Online Store

FREE Audio, Video, Forms and More:  Free Stuff

PracticeTIP:  Dr. Hoffman’s Blog

DC Practice Market Newsletter Link:  Click Here

Free Garrett Gunderson Book: Get your copy of “Killing Sacred Cows” here.

Practice Metrics: BackBone Pro

VIP APP: Click Here

Preferred Chiropractic Doctor (PCD): Click Here

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1236 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

/by

How To Become More Successful

Posted on August 3, 2014 by Dr. Steve

How To Become Successful

Of all the questions I get asked, most boil down to the simple query of “How Can I Become Successful?”  Sure there are derivative questions but it boils down to this singular concept.

And even though this was addressed to me, I believe Calvin Coolidge had the right answer if there is just one…
Nothing in the world can take the place of persistence.
Talent will not; nothing is more common than unsuccessful men with talent.
Genius will not; unrewarded genius is almost a proverb.
Education will not; the world is full of educated derelicts.
Persistence and determination alone are omnipotent. The slogan “press on” has solved and will always solve the problems of the human race.
My take on this is the ability to start and complete.  We get the ability to start out of our vision for what we want to create and the ability to carry on is often the result of sufficient motivation to see it through.

That said, the biggest problem I see with docs is that they are chasing someone else’s definition of success instead of defining it for themselves.

My friend and colleague, Dr. Chad Hawk will be presenting on just this concept during this year’s Annual Management Planning Seminar (save the date now and join us on November 1 in San Diego…info available on this
LINK
or go to http://mc2technic.com/home/annual-management-planning-seminar-2014/

I asked Chad if he would like to elaborate and I think he’s spot on.  Here’s what he sent me:

“There is an underlying tension in our profession that isn’t discussed at conferences or seminars.  It isn’t brought up very often in mastermind groups or coaching calls.  In fact, I have never really heard it discussed openly with frank discussion in a group of chiropractors.

It is an odd contradiction.  We adjust differently, talk differently, look different, have different practices, see different practice members, and have vastly different life experiences.  But, we try and do the same things to be “successful.”  The very things that make us shine, each of our unique traits and characteristics, are often minimized. We try and follow scripts, do screenings, be like someone else because what they do worked for them, and even act the way we think we should act to be what we think we need to be!  All the while, the very thing that makes us special withers away.  We wonder why things aren’t working.  We wonder why our recommendations are not followed.  And why we are not at peace.

We try and to be warriors for Chiropractic!  We talk the TIC.  We are principled.  We live and breathe the 33. But it simply isn’t clicking.

What is wrong?

Here is a secret.  Chiropractic doesn’t need your help. That’s right.  The principles are true.  Chiropractic is eternally secure.  Chiropractors are weak.  We are insecure.  We are faulty.  We are subluxated.  We corrupt something that is pure and sacred.

Sadly, we do it out of fear or pride. I know I have.

There is one thing that Chiropractic expects from us.  We must be who we are made to be.  We must be beautiful expressions of our own life and not someone else’s life. So adopt solid business principles that are like our principles, timeless, and quit winging it.  Stop trying to be someone or something you are not.  Guess what?  It is scary at first. You will probably need help.  But something miraculous happens; you become free.

It is time to learn more.  Please accept this invitation to attend Dr. Hoffman’s Business Planning Seminar November 1 where I will be the kick-off speaker…
http://mc2technic.com/home/annual-management-planning-seminar-2014/

or,  if you are curious about discovering who you are right now contact
[email protected] for Dr. Chad’s contact information.

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************QUICK MARKETING FOLLOW-UP**********

A few days ago we sent an alert for a google hangout with Dr. Alan…here’s the follow up from Dr. Alan since it was so last minute…

Yesterday the live event I did for Alex Mandossian was a huge success. If you didn’t get a chance to watch it I want you to do so right away because I know it is coming down next Friday.  Click here to watch the live event.

Here is what Alex himself said about it,

“I wasn’t on live, but man … you CRUSHED it today Dr. A!  I loved how you specifically focused TRENDS and made it “brain based” and not “sales based” … you can take my spot any Friday!!!!!
Don’t want you to watch it just because you are going to see every marketer on the planet who is anybody using the VIP Desktop, Smart Phone and Tablet Apps since I can tell you that is already in the works.  I want you to watch it because without these Apps you will no longer be able to reach your patients and potential patients and it is not only true for email but for Facebook also.  So go watch it first.
Then, after you are done I want you to go here to find out about your own mobile Apps and what you will get is more compliant lifelong patients…

You can get your own mobile Apps for a fraction of what the big players are getting it for at least for a short while.

So check out the event first here.

Then go to find out about your own mobile Apps here.
The Planning seminar information and registration page along with the AGENDA for the day is on:

http://mc2technic.com/home/annual-management-planning-seminar-2014/

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Special Notice:  Canadian Subscribers

If you have not already done so and if you are in CANADA and continue to find the PracticeTIPS valuable and want to continue to receive them, please simply email me using the link below and let me know.  You can, of course, always opt out in the future.

Canadians Please CLICK HERE To
Re-Subscribe to the PracticeTIP

Scroll to top

Resources:

Click on any of the links below:
Ready for coaching?
Let’s talk about it: Coaching Analysis

Mastering Chiropractic With Certainty (MC2) Seminars: MC2 Website

Mastering Chiropractic Online Store: Dr. Hoffman’s Online Store

FREE Audio, Video, Forms and More:  Free Stuff

PracticeTIP:  Dr. Hoffman’s Blog

DC Practice Market Newsletter Link:  Click Here

Free Garrett Gunderson Book: Get your copy of “Killing Sacred Cows” here.

Practice Metrics: BackBone Pro

VIP APP: Click Here

Preferred Chiropractic Doctor (PCD): Click Here

Stay In Touch:

We’ll send the FREE PracticeTIP Newsletter to ALL that subscribe.  To refer a student or colleague, register online at: http://www.drstevehoffman.com/

Current Circulation:
1236 subscribers

To your success,

Dr. Steve Hoffman

Copyright 2014-
All Rights Reserved –
Dr. Steve Hoffman/Mastering Chiropractic

Continuously Published by Dr. Steve Hoffman since 1998 with News You Can Use

/by