While I have told this story at TS (please do join us for the 100th Program in November…contact me for details) on many occasions, I find procrastination as rampant today as it was when I first went to TS in 1996.
My goal as is my goal now: To turn chiropractors into ANTIcrastinators because the price paid for procrastination is the progressive erosion of one’s personal power. Hopefully, this story will re-create the sense of urgency I KNOW you all have so that you will rise up and do what needs to be done when it needs to be done…and progressively grow your personal power.
It’s a “heaven forbid” story so understand it on that level:
It’s the beginning of the summer and you are hosting the end of school pool party at your house. You’re on your deck speaking with a neighbor as the kids are playing in and around the pool. Out of the corner of your eye you see “heaven forbid” your 5 year old at the bottom of the pool.
What do you do? No one has ever answered that you calmly put your ice tea down, remove your socks and shoes, and so as not to attract attention, calmly walk over to the pool and go in. Everyone says they make a bee-ine for the pool and jump in, clothes and all…even if everyone thinks you’ve lost your mind.
Why the sense of urgency? Because there’s a life on the line….right?!?
So you jump in and bring your child to the surface. As you hold them in front of you to do a quick visual assessment, your kid opens their eyes, spits water in your face and asks…..
“Why did you do that…I was only playing and you just made me look stupid in front of all my friends!”
How do you feel now? Most said relieved and foolish but mainly relieved. OK…got it.
Fast forward to the end of summer and you’re having your “getting ready to go back to school” last pool party of the year. You’re on the deck speaking with a neighbor and son of a gun….out of the corner of your eye…”heaven forbid” there’s your kid at the bottom of the pool again.
What do you do? The answer has always been…the same as I did last time regardless of how stupid you looked or how embarrassed your child felt. WHY?
Because there’s a life on the line….right?!?
So now I ask you…how is this story different than what goes on in your office every single day? The answer is that it’s not different other than your sense of urgency about it because there are lives on the line every day.
Why should the practice member have a sense of urgency when you don’t?
Why should the practice member not procrastinate when we do?
Get the picture? Develop a sense of urgency commensurate with the value you truly offer those you serve and your practice will forever take on new meaning for you and all you serve!
Have a coaching question? Ask…email me directly at [email protected]
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