| The Antidote To Fear Is? ___Your Practice and Your Business___ As mentioned in the last issue, the public is fried. They’ve been caught in fight or flight for so long that they now experience major health shifts. They now notice that the SHOT likely was not a good idea BUT, THE BOTTON LINE is they are AFRAID! Whats the first thing people do? They inhale strongly and, unless the fear abates soon, they run the risk of causing a spastic contraction of the diaphragm causing shallow breathing, anxiety, fatigue and brain fog. And, while MC2 teaches a simple procedure to release this, the underlying issue is FEAR! So, I’ve asked some Mastery Coaching clients what the antidote to fear is and they knew. I’m sure you do too. It’s what we have always done as chiropractors and now I suggest you go out of your way to do so consciously. The antidote to fear is HOPE. While most allopaths coerce based on fear, they rarely provide what the public actually seeks and that is HOPE. How often do people come to you after exhausting every other resource, when they’ve lost hope and we often help them turn their health around but it starts with the HOPE that you have SKILLS that their prior providers didn’t have. Keep their HOPE alive! ___Business and Financial CERTAINTY Skills Corner___ Building Strong Patient Retention There are many strategies to engage and enlist existing patients in appropriate and ongoing care plans within a cash-based model. Clearly, beyond your initial consult and report exists ongoing patient education. Years ago I co-created a program called TICnology consisting of 240 visits worth of patient ed because my retention exceeded 200 visits. I was ALWAYS on the lookout for more content. While TICnology is only available by request, if interested. send me an email. There’s tons of additional info on https://chiropracticmastery.com/products2/ For more about care plans within a cash-based model, check out what my friend Miles Bodzin has produced for you. ___Mastery Coaching Corner___ How Sloppy Are You? So many times during Mastery Coaching calls, I find out that as doctors get busier, they abandon what got them there. They often stop what got them moving in the right direction and start doing something counter-productive. Thats SLOPPY! While we’ve all done it, even in BJ’s time, the trick is to catch yourself (hint: when stats go flat or go down) and right the ship. In fact, BJ had a name for this….SLIPPING AND CHECKING. Dr. Kristina and I look at this in some detail in our most recent FB Video With Certainty, Dr. Steve Hoffman Years ago, Dr. Tim Schroeder and I produced the 33 Principles of Chiropractic Video Journey. These are time tested fundamentals of life and health. These Principles outline the paradigm that the real goal of chiropractic care is to allow an individual to express Life. This video is a legacy product that we hope ALL DC’s will share with family, friends and colleagues. Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman STILL FLYING BY THE SEAT OF YOUR PANTS? Ask me for the 33 Questions specifically designed to help you. OR …VERY Limited Availability – Book YOUR 1/2 hour call with me here… –>https://calendly.com/drstevehoffman<– ___Technical CERTAINTY Skills Corner___ MC2 INTRO STREAMING VIDEO! LEARNING MC2 is a priority. Learn… How the neural-dural subluxation causes the vertebral subluxation. That its not how much you do to a patient but how much you do for them. To embrace the concept of less is more. How to be more honoring to your and the patient’s body. Save an additional $50 using Promo Code: DRSH$50 FOR MC2 DOCS! MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info. Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website. JOIN THE MC2 FaceBook FORUM! 1170 MC2 Docs Strong And Growing ____QUICK LINKS____ Enjoy My Island Home Main Site Page Mastery Products Page Mastery Seminars Page Video Access Page Mastery Coaching Page Resources & Recommendations Page Referral Locator Page New BrainTap Page! Vagal Stimulation use code drhoffman and save $25 1 Minute Video On Liability Insurance Misconceptions And a Resource for your Practice Members: Movement and mindfulness are so important during this time inside Join Ahlia for her meditations and yoga practices on YouTube |
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| Have You Noticed? People Are Fried! ___Your Practice and Your Business___ I just had a very enlightening connversation with one of my long standing Mastery Coaching clients. He expressed how, even now, people are physically, chemically and emotionally damaged in this (post?) covid world. He noticed, and we discussed, that people are showing evidence of systemic deterioration including but not limited to symptoms of demyelinization and muscle atrophy. Further, he explained evidence of irrational behaviors among a small group of his patient population. This, in addition to, organic and systemic issues. I suggested that he begin further documenting his findings, his recommendations and results thereof. I bring this to your attention here to see if your findings are similar and to share the four recommendations I made to him. I suggested he further search for commonalities regarding his recommendations and results obtained amongst his patients I reviewed the new MC2 L3 protocols because, at least in my experience, the major lingering systemic effects of covid are endocrine system dysfunction It appears to me that the people most affected are also the people that are least present so I encouraged him to do what he could to get them more present time conscious One vehicle for that was my suggestion to use the Expectations Formula to formulate and communicate specific expectations of both the DC and the patient and then to create agreement around these by explaining the WHY – WHAT – HOW – WHEN in the report of findings. With Certainty, Dr. Steve Hoffman ___Business and Financial CERTAINTY Skills Corner___ Maximizing Patient Conversions There are many types of conversions like accepting recommendations and converting to active care. Another conversion is “getting it” to continue care beyond symptoms. In today’s world, they both hinge on a 3rd type of conversion impacting and affecting cost and affordability. This regards the doctors ability and willingness to effectively communicate the value of chiropractic care. This is also paramount in the ability to attract new patients willing to invest in their own well-being. Maximizing patient conversions is based on creating a valuable perception or value proposition. For you and me, considering a life without chiropractic care would be so abhorrent that I’d wager we would do almost anything and pay almost anything to insure our one and only nervous system is free from interference. But, what about them? Let’s start with you. What did you need to know, understand and/or experience that changed your perception on the value of being adjusted? I’d wager that YOUR STORY is what you would be best at communicating to others-it is you being your authentic self. Your other option is to ask those that have made the conversion for self and family what they needed to know, understand and/or experience that changed their their perception and value of you and what you do. For a turn key system, check out what my friend Miles Bodzin has created for you. ___Mastery Coaching Corner___ Recent Covid Research This research strengthens the argument that more and more people in your community are STILL hampered by covid and need your help going forward. Experts are still trying to make sense of Long Covid’s lingering effects. According to data from the CDC, at least 17 million Americans currently suffer from it. Long Covid has been associated with more than 200 symptoms, from brain fog to extreme fatigue and debilitating issues like heart disease and stroke. According to Principal Researcher, Dr. Al-Aly, “People might think they’re out of the woods because they had the virus and did not experience health problems.” But, 3 years after infection, the primary complications among those with mild initial COVID cases were found in the neurological, GI, and cardio-pulmonary systems. Al-Aly’s prior research has documented COVID-19’s damage to nearly every human organ, contributing to diseases and conditions affecting the lungs, heart, brain, and the body’s blood, musculoskeletal and gastrointestinal (GI) systems. Published May 30, 2024 in Nature Medicine Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman STILL FLYING BY THE SEAT OF YOUR PANTS? Ask me for the 33 Questions specifically designed to help you. OR …VERY Limited Availability – Book YOUR 1/2 hour call with me here… –>https://calendly.com/drstevehoffman<– ___Technical CERTAINTY Skills Corner___ MC2 INTRO STREAMING VIDEO! LEARNING MC2 is a priority. Learn… How the neural-dural subluxation causes the vertebral subluxation. That its not how much you do to a patient but how much you do for them. To embrace the concept of less is more. How to be more honoring to your and the patient’s body. Save an additional $50 using Promo Code: DRSH$50 FREE REFERRAL PAGE FOR MC2 DOCS! MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info. Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website. JOIN THE MC2 FaceBook FORUM! 1170 MC2 Docs Strong And Growing ____QUICK LINKS____ Enjoy My Island Home Main Site Page Mastery Products Page Mastery Seminars Page Video Access Page Mastery Coaching Page Resources & Recommendations Page Referral Locator Page New BrainTap Page! Vagal Stimulation use code drhoffman and save $25 1 Minute Video On Liability Insurance Misconceptions And a Resource for your Practice Members: Movement and mindfulness are so important during this time inside Join Ahlia for her meditations and yoga practices on YouTube |