Dr. Steve Hoffman introduces
The Precare Video Program
Let Prospective New Patients “Pre-Qualify” Themselves
when you invest in a system that is easily duplicated to facilitate attracting quality, pre-educated patients that understand what YOU have to offer!
A lot has been written about trends and how we move in 80 year cycles:
40 years one way and then 40 years back.
We’ve looked at Chiropractic in the 1930s and the 1970s to gain insight into chiropractic’s trajectory today.
In the 1930s, one thing that dramatically changed the profession and the public’s perception (and utilization) of chiropractors was Dr. BJ Palmer traveling all over – speaking to, speaking with, and speaking for chiropractors –
It was the first lay lecture.
Actually, it was more than that; it was the first “pre-
The purpose was for the public to make a decision about chiropractic based on their new understanding of it rather than having the public simply wait to develop a condition that they thought we might be able to help.
In the 1970s, Riekeman, Flesia, Sigafoose, Reggie, and others burst onto the scene promoting patient education via the lay lecture. And, if you look closely, what they were ALL really doing was “pre-
Today and with today’s technology, you have an even greater opportunity to provide a “pre-
Before I get into details, I want you to quickly understand why this is so important for you. I want you to understand, beyond the obvious, what’s in it for you.
ENTER PRACTICE SHANGRI-
They valued our time and our talent
They stayed the course.
In short, they not only made chiropractic part of their lifestyle but they became part of the chiropractic movement in our community.
What we found was that we boosted the QUANTITY of new patients through referrals while, at the same time, boosting the QUALITY of these new patients through informed consent in advance of care.
One practice reality for us was that instead of taking 3-
You already know that patient education is paramount in creating both a sustainable and profitable practice as well as truly making a change in the health and well-
Yet one obstacle after another creeps into the picture and the same strategies we used when we were young, enthusiastic, and idealistic that contributed to our success fall by the wayside.
Remember “The Health Care Class”? Many of you still may use this approach. It was designed to provide thefundamental understandings necessary for the new patient to make an educated and informed decision about care in our offices.
This approach was so successful that many DC’s initiated a stipulation that called for prospective patients to attend the “class” before becoming patients.
For those with the strongest sense of desire and purpose, this was the approach that created patients that“got it” and stayed and referred.
when the rest of us tried to emulate this approach, we encountered one road block and then one excuse after another. The biggest one was fear that we’d lose the patient by creating what appeared to be a barrier to entry and, what we wound up producing were patients that didn’t “get it” and didn’t stay.
we tried putting the health class AFTER the report of findings and found that no one was interested in attending or bringing a quest…so, ultimately, the health class was dropped.
A current solution to the problem by eliminating the cause of the problem! Using today’s technology, you can easily put your “health care class” on your website and when a new patient calls in handle it the way you always have –
SOUNDS GREAT !!
BUT WHERE TO START?
Four DCs, each with expanding practices took the challenge and created the Pre-
From a simple but mandatory in-
These four DCs are my Mastery Coaching clients and they are ALL doing this successfully right now!
They’ve agreed to put their collective thoughts together so it’s as turn-
Here’s what you get:
1. Links to one sample PRE-
2. Their web page (so you can see how they set it up for new patients)
3. Their office implementation guides
4. Word for word transcripts
5. Monthly Teleconference Implementation Call
The price is $995.
But we’re offering it to you for the ridiculously low price of $295* with the following stipulations:
1. Agree to use it
2. Let us help you be successful with it
3. Provide us with a written or video testimonial of your experience
You will have taken the first step to having a Pre-
Drs. Steve Hoffman, Chris Cox, Doug Swanson, Michael Vanella & Mark Olson