Dr. Steve Hoffman introduces

The Precare Video Program

Let Prospective New Patients Pre-Qualify Themselves

when you invest in a system that is easily duplicated to facilitate attracting quality, pre-educated patients that understand what YOU have to offer!

A lot has been written about trends and how we move in 80 year cycles:

40 years one way and then 40 years back. 

We’ve looked at Chiropractic in the 1930s and the 1970s to gain insight into chiropractic’s trajectory today.

In the 1930s, one thing that dramatically changed the profession and the public’s perception (and utilization) of chiropractors was Dr. BJ Palmer traveling all over – speaking to, speaking with, and speaking for chiropractors – to their publics…to their communities.

It was the first lay lecture

Actually, it was more than that; it was the first “pre-care” lecture. 

The purpose was for the public to make a decision about chiropractic based on their new understanding of it rather than having the public simply wait to develop a condition that they thought we might be able to help.

In the 1970s, Riekeman, Flesia, Sigafoose, Reggie, and others burst onto the scene promoting patient education via the lay lecture. And, if you look closely, what they were ALL really doing was “pre-care” – attracting the public via the “chiropractic story” rather than simply relying on being an alternative approach to health problems.

Today and with today’s technology, you have an even greater opportunity to provide a “pre-care”understanding to your patients and you can leverage your message and your time by doing it just once…if you do it right!

Before I get into details, I want you to quickly understand why this is so important for youI want you to understand, beyond the obvious, what’s in it for you.


Shangri-La is defined as any earthly paradise…a permanently happy land, isolated from the outside world.

Shangri-La in practice is as YOU define it. For me, it was a new patient that understood how chiropractic could contribute to their life and their family’s lives. They came in to get what we had to offer because they saw the importance in it.

They valued our time and our talent

They referred.

They paid.

They stayed the course.

In short, they not only made chiropractic part of their lifestyle but they became part of the chiropractic movement in our community.

What we found was that we boosted the QUANTITY of new patients through referrals while, at the same time, boosting the QUALITY of these new patients through informed consent in advance of care.

One practice reality for us was that instead of taking 3-4 visits to complete the new patient process (through the Report of Findings), we got it done in one day because they were pre-sold, pre-enrolled, and pre-prepared to get started.

You already know that patient education is paramount in creating both a sustainable and profitable practice as well as truly making a change in the health and well-being of society.

Yet one obstacle after another creeps into the picture and the same strategies we used when we were young, enthusiastic, and idealistic that contributed to our success fall by the wayside.

Remember “The Health Care Class”? Many of you still may use this approach. It was designed to provide thefundamental understandings necessary for the new patient to make an educated and informed decision about care in our offices.

This approach was so successful that many DC’s initiated a stipulation that called for prospective patients to attend the “class” before becoming patients.

For those with the strongest sense of desire and purpose, this was the approach that created patients that“got it” and stayed and referred.


when the rest of us tried to emulate this approach, we encountered one road block and then one excuse after another. The biggest one was fear that we’d lose the patient by creating what appeared to be a barrier to entry and, what we wound up producing were patients that didn’t “get it” and didn’t stay.


we tried putting the health class AFTER the report of findings and found that no one was interested in attending or bringing a quest…so, ultimately, the health class was dropped.


A current solution to the problem by eliminating the cause of the problem! Using today’s technology, you can easily put your “health care class” on your website and when a new patient calls in handle it the way you always have – then provide an incentive to go to your site, watch the video, and check in.



Four DCs, each with expanding practices took the challenge and created the Pre-Care Video Program where they will provide their videos, their web-pages, their transcripts, their implementation guides, and more so you can see which of their approaches appeals most to you. Then, follow their instructions and you’re done!

From a simple but mandatory in-person class to a full on TEDx Talk, we have FOUR different ways that YOU can get the necessary information to your prospective clients BEFORE they schedule their first appointment allowing each prospect to pre-qualify themselves  

These four DCs are my Mastery Coaching clients and they are ALL doing this successfully right now!

They’ve agreed to put their collective thoughts together so it’s as turn-key for you as possible to produce your own PRE-CARE video.

Here’s what you get:

1. Links to one sample PRE-CARE video from each

2. Their web page (so you can see how they set it up for new patients)

3. Their office implementation guides

4. Word for word transcripts 

5. Monthly Teleconference Implementation Call

The price is $995.

But we’re offering it to you for the ridiculously low price of $295* with the following stipulations:

1. Agree to use it
2. Let us help you be successful with it
3. Provide us with a written or video testimonial of your experience

You will have taken the first step to having a Pre-Care Practice by leveraging your time by doing the work once and having it pay off for you – new patient after new patient!

Drs. Steve Hoffman, Chris Cox, Doug Swanson, Michael Vanella & Mark Olson