| Have You Noticed? People Are Fried! ___Your Practice and Your Business___ I just had a very enlightening connversation with one of my long standing Mastery Coaching clients. He expressed how, even now, people are physically, chemically and emotionally damaged in this (post?) covid world. He noticed, and we discussed, that people are showing evidence of systemic deterioration including but not limited to symptoms of demyelinization and muscle atrophy. Further, he explained evidence of irrational behaviors among a small group of his patient population. This, in addition to, organic and systemic issues. I suggested that he begin further documenting his findings, his recommendations and results thereof. I bring this to your attention here to see if your findings are similar and to share the four recommendations I made to him. I suggested he further search for commonalities regarding his recommendations and results obtained amongst his patients I reviewed the new MC2 L3 protocols because, at least in my experience, the major lingering systemic effects of covid are endocrine system dysfunction It appears to me that the people most affected are also the people that are least present so I encouraged him to do what he could to get them more present time conscious One vehicle for that was my suggestion to use the Expectations Formula to formulate and communicate specific expectations of both the DC and the patient and then to create agreement around these by explaining the WHY – WHAT – HOW – WHEN in the report of findings. With Certainty, Dr. Steve Hoffman ___Business and Financial CERTAINTY Skills Corner___ Maximizing Patient Conversions There are many types of conversions like accepting recommendations and converting to active care. Another conversion is “getting it” to continue care beyond symptoms. In today’s world, they both hinge on a 3rd type of conversion impacting and affecting cost and affordability. This regards the doctors ability and willingness to effectively communicate the value of chiropractic care. This is also paramount in the ability to attract new patients willing to invest in their own well-being. Maximizing patient conversions is based on creating a valuable perception or value proposition. For you and me, considering a life without chiropractic care would be so abhorrent that I’d wager we would do almost anything and pay almost anything to insure our one and only nervous system is free from interference. But, what about them? Let’s start with you. What did you need to know, understand and/or experience that changed your perception on the value of being adjusted? I’d wager that YOUR STORY is what you would be best at communicating to others-it is you being your authentic self. Your other option is to ask those that have made the conversion for self and family what they needed to know, understand and/or experience that changed their their perception and value of you and what you do. For a turn key system, check out what my friend Miles Bodzin has created for you. ___Mastery Coaching Corner___ Recent Covid Research This research strengthens the argument that more and more people in your community are STILL hampered by covid and need your help going forward. Experts are still trying to make sense of Long Covid’s lingering effects. According to data from the CDC, at least 17 million Americans currently suffer from it. Long Covid has been associated with more than 200 symptoms, from brain fog to extreme fatigue and debilitating issues like heart disease and stroke. According to Principal Researcher, Dr. Al-Aly, “People might think they’re out of the woods because they had the virus and did not experience health problems.” But, 3 years after infection, the primary complications among those with mild initial COVID cases were found in the neurological, GI, and cardio-pulmonary systems. Al-Aly’s prior research has documented COVID-19’s damage to nearly every human organ, contributing to diseases and conditions affecting the lungs, heart, brain, and the body’s blood, musculoskeletal and gastrointestinal (GI) systems. Published May 30, 2024 in Nature Medicine Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman STILL FLYING BY THE SEAT OF YOUR PANTS? Ask me for the 33 Questions specifically designed to help you. OR …VERY Limited Availability – Book YOUR 1/2 hour call with me here… –>https://calendly.com/drstevehoffman<– ___Technical CERTAINTY Skills Corner___ MC2 INTRO STREAMING VIDEO! LEARNING MC2 is a priority. Learn… How the neural-dural subluxation causes the vertebral subluxation. That its not how much you do to a patient but how much you do for them. To embrace the concept of less is more. How to be more honoring to your and the patient’s body. Save an additional $50 using Promo Code: DRSH$50 FREE REFERRAL PAGE FOR MC2 DOCS! MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info. Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website. JOIN THE MC2 FaceBook FORUM! 1170 MC2 Docs Strong And Growing ____QUICK LINKS____ Enjoy My Island Home Main Site Page Mastery Products Page Mastery Seminars Page Video Access Page Mastery Coaching Page Resources & Recommendations Page Referral Locator Page New BrainTap Page! Vagal Stimulation use code drhoffman and save $25 1 Minute Video On Liability Insurance Misconceptions And a Resource for your Practice Members: Movement and mindfulness are so important during this time inside Join Ahlia for her meditations and yoga practices on YouTube |
