JULY 17, 2024
​Are Your Actions Creating Results?
Are Your Inactions Creating Results?

___Your Practice and Your Business___

Could it be you?? I’ve coached from this model of perception and outcome for decades.  It is a two way cybernetic loop….
Your results are a product of your actions
Your actions are dictated by your emotional state
Your emotional state hinges on your beliefs and perceptions 
Positive results come from appropriate actions. Appropriate actions are often promulgated by positive emotions and these are caused by beliefs and perceptions you have about yourself that are true.

Conversely, negative results come from inappropriate actions which are often promulgated by negative emotions. Negative emotional states are likely based on beliefs and perceptions you have about yourself that are simply not true.

Therefore, while most coaching focuses on action and inaction and may even delve into your emotional states, the seed for real change exists in one’s self percception.

If you can find the lie(s) you have believed to be true and replace them with truth, the emotions change, the actions change and the results change.
With Certainty,
Dr. Steve Hoffman

___Business and Financial CERTAINTY Skills Corner___
The right pricing structure to ensure financial sustainability

This may be the most frequently asked question Mastery Coaching clients have asked over the years. Here are 2 of the many reasons why:

#1 is the most basic and it boils down to this….Based on your fees, if you were your patient and based on what you would recommend to you for care, could you afford to say yes to you? Given that no one is likely to have more value on your care than you; if you couldn’t/wouldn’t say yes to you then you will unconsciously go into agreement with everyone else that says no to you. Find a fee you would pay and then,at least, you’ll be congruent.

#2 is pure business. Take what you bring in in a month and subtract your overhead for the month. This is your NET PROFIT for the month. Now, divide that by the number of adjustments you gave during the month and you’ll know your PROFIT PER VISIT. Once known, you know the pricing structure that will ensure your financial sustainability.
 
There’s tons of additional info on https://chiropracticmastery.com/products2/

For more about care plans within a cash-based model, check out what my friend Miles Bodzin has produced for you. 

___Mastery Coaching Corner___
The Importance of Multiple Appointment Scheduling
 
This is one of those parallel circumstances I often relate to here. Watch:

In practice, the value and importance of expecting and explaining to the patient your expectation of them scheduling multiple appointments in advance is that you are reserving the best time for the patient for them for as many visits in advance that they can predict or are comfortable with. Chances are they settle into a particular routine of appointments anyway so why burden your front desk with another transaction each visit?

In business, set aside a schedule of specific time slots for major tasks and activities. Now, you control your time and avoid trying to fit everything into your day. This makes you more time efficient and productive.

First, identify the actions that will have the most significant impact on your business. These are often strategic activities such as planning.

Next, determine how often and for how long each recurring appointment should be and then schedule it.  ie-I scheduled regular time each week to review finances, marketing, staff performance and more.

Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey
Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman

STILL FLYING BY THE SEAT OF YOUR PANTS?
Ask me for the 33 Questions specifically designed to help you.
OR
…VERY Limited Availability – Book YOUR 1/2 hour call with me here…
–>https://calendly.com/drstevehoffman<–

___Technical CERTAINTY Skills Corner___
MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority.
Learn…

How the neural-dural subluxation causes the vertebral subluxation.
 
That its not how much you do to a patient but how much you do for them.
 
To embrace the concept of less is more.
 

How to be more honoring to your and the patient’s body.
 
Save an additional $50 using Promo Code: DRSH$50
 
FREE REFERRAL PAGE FOR MC2 DOCS!
MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.
 
Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

JOIN THE MC2 FaceBook FORUM!
1170 MC2 Docs Strong And Growing


____QUICK LINKS____
Enjoy My Island Home

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube



JULY 1, 2024
They’re Spinning. Are You?
___Your Practice and Your Business___

The continuing burdens of today’s mental health issues are more rampant than ever. We’ve discussed fear, fight or flight and their societal causes. This week, we discuss the most fundamental concept of nervous system regulation and what we can do.

We discuss if the cause is a past issue holding on to people or a future worry or concern and how to easily tell via your assessment. More importantly its the simple recognition that people are just not PRESENT. This, in turn, leads to overwhelm and a growing number of incompletions everyday. This leads to a growing sense of powerlessness and the downward spiral begins.

Learn more about this in todays video

With Certainty,
Dr. Steve Hoffman

___Business and Financial CERTAINTY Skills Corner___
Automating The REVIEW Process

Everyone understands the value of reviews for new patient attraction and community education. Getting the review is the easy part (and I discuss a method towards the end of the video) but then where to post them, how to track them, are they good or great reviews and more can all be daunting tasks.

But they don’t have to be. I recently spoke with a REVIEW AUTOMATION SPECIALIST and I think you’ll appreciate his thoughts. And, if they make as much sense to you as they do to me, do yourself a favor and take him up on his half price offer while its still available. Check it out

 ___Mastery Coaching Corner___
___Mastery Coaching Corner___
James Chester, Ian Hoffman and Student Loan Forgiveness
 
So proud of my son and how he has helped thousands of doctors save millions of dollars through what he grew up with….the DE Principles namely To Give, To Love and To Serve.

Whether you still have outstanding loans or associate doctors with current loans, I know you have the compassion to serve your public regardless of they financial ability to pay. In recognition of this connectiveness, Ian has created a way and means for you to be rewarded. Jump in.


Years ago, Dr. Tim Schroeder and I produced the 33 Principles of Chiropractic Video Journey. These are time tested fundamentals of life and health. These Principles outline the paradigm that the real goal of chiropractic care is to allow an individual to express Life. This video is a legacy product that we hope ALL DC’s will share with family, friends and colleagues.

Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey
Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman

STILL FLYING BY THE SEAT OF YOUR PANTS?
Ask me for the 33 Questions specifically designed to help you.
OR
…VERY Limited Availability – Book YOUR 1/2 hour call with me here…
–>https://calendly.com/drstevehoffman<–

___Technical CERTAINTY Skills Corner___
MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority.
Learn…
How the neural-dural subluxation causes the vertebral subluxation.
That its not how much you do to a patient but how much you do for them.
To embrace the concept of less is more.
How to be more honoring to your and the patient’s body.


Save an additional $50 using Promo Code: DRSH$50

FOR MC2 DOCS!
MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.

Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

JOIN THE MC2 FaceBook FORUM!
1170 MC2 Docs Strong And Growing


____QUICK LINKS____
Enjoy My Island Home

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube
JUNE 16, 2024
The Antidote To Fear Is?
___Your Practice and Your Business___

As mentioned in the last issue, the public is fried. They’ve been caught in fight or flight for so long that they now experience major health shifts. They now notice that the SHOT likely was not a good idea BUT, THE BOTTON LINE is they are AFRAID!

Whats the first thing people do? They inhale strongly and, unless the fear abates soon, they run the risk of causing a spastic contraction of the diaphragm causing shallow breathing, anxiety, fatigue and brain fog.

And, while MC2 teaches a simple procedure to release this, the underlying issue is FEAR! So, I’ve asked some Mastery Coaching clients what the antidote to fear is and they knew. I’m sure you do too. It’s what we have always done as chiropractors and now I suggest you go out of your way to do so consciously.

The antidote to fear is HOPE. While most allopaths coerce based on fear, they rarely provide what the public actually seeks and that is HOPE. How often do people come to you after exhausting every other resource, when they’ve lost hope and we often help them turn their health around but it starts with the HOPE that you have SKILLS that their prior providers didn’t have.

Keep their HOPE alive!
___Business and Financial CERTAINTY Skills Corner___
Building Strong Patient Retention

There are many strategies to engage and enlist existing patients in appropriate and ongoing care plans within a cash-based model. Clearly, beyond your initial consult and report exists ongoing patient education.

Years ago I co-created a program called TICnology consisting of 240 visits worth of patient ed because my retention exceeded 200 visits. I was ALWAYS on the lookout for more content. While TICnology is only available by request, if interested. send me an email.

There’s tons of additional info on https://chiropracticmastery.com/products2/

For more about care plans within a cash-based model, check out what my friend Miles Bodzin has produced for you.
 
___Mastery Coaching Corner___
How Sloppy Are You?
 
So many times during Mastery Coaching calls, I find out that as doctors get busier, they abandon what got them there. They often stop what got them moving in the right direction and start doing something counter-productive.
Thats SLOPPY!

While we’ve all done it, even in BJ’s time, the trick is to catch yourself (hint: when stats go flat or go down) and right the ship. In fact, BJ had a name for this….SLIPPING AND CHECKING.

Dr. Kristina and I look at this in some detail in our most recent FB Video


With Certainty,
Dr. Steve Hoffman

Years ago, Dr. Tim Schroeder and I produced the 33 Principles of Chiropractic Video Journey. These are time tested fundamentals of life and health. These Principles outline the paradigm that the real goal of chiropractic care is to allow an individual to express Life. This video is a legacy product that we hope ALL DC’s will share with family, friends and colleagues.

Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey
Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman

STILL FLYING BY THE SEAT OF YOUR PANTS?
Ask me for the 33 Questions specifically designed to help you.
OR
…VERY Limited Availability – Book YOUR 1/2 hour call with me here…
–>https://calendly.com/drstevehoffman<–

___Technical CERTAINTY Skills Corner___
MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority.
Learn…
How the neural-dural subluxation causes the vertebral subluxation.
That its not how much you do to a patient but how much you do for them.
To embrace the concept of less is more.
How to be more honoring to your and the patient’s body.


Save an additional $50 using Promo Code: DRSH$50

FOR MC2 DOCS!
MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.

Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

JOIN THE MC2 FaceBook FORUM!
1170 MC2 Docs Strong And Growing


____QUICK LINKS____
Enjoy My Island Home

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube
JUNE 4, 2024
Have You Noticed? People Are Fried!
___Your Practice and Your Business___


I just had a very enlightening connversation with one of my long standing Mastery Coaching clients. He expressed how, even now, people are physically, chemically and emotionally damaged in this (post?) covid world.

He noticed, and we discussed, that people are showing evidence of systemic deterioration including but not limited to symptoms of demyelinization and muscle atrophy. Further, he explained evidence of irrational behaviors among a small group of his patient population. This, in addition to, organic and systemic issues.

I suggested that he begin further documenting his findings, his recommendations and results thereof.

I bring this to your attention here to see if your findings are similar and to share the four recommendations I made to him.
I suggested he further search for commonalities regarding his recommendations and results obtained amongst his patients
 
I reviewed the new MC2 L3 protocols because, at least in my experience, the major lingering systemic effects of covid are endocrine system dysfunction
 
It appears to me that the people most affected are also the people that are least present so I encouraged him to do what he could to get them more present time conscious
 
One vehicle for that was my suggestion to use the Expectations Formula to formulate and communicate specific expectations of both the DC and the patient and then to create agreement around these by explaining the WHY – WHAT – HOW – WHEN in the report of findings.
With Certainty,
Dr. Steve Hoffman

___Business and Financial CERTAINTY Skills Corner___
Maximizing Patient Conversions

There are many types of conversions like accepting recommendations and converting to active care. Another conversion is “getting it” to continue care beyond symptoms.
 
In today’s world, they both hinge on a 3rd type of conversion impacting and affecting cost and affordability. This regards the doctors ability and willingness to effectively communicate the value of chiropractic care. This is also paramount in the ability to attract new patients willing to invest in their own well-being.

Maximizing patient conversions is based on creating a valuable perception or value proposition. For you and me, considering a life without chiropractic care would be so abhorrent that I’d wager we would do almost anything and pay almost anything to insure our one and only nervous system is free from interference.

But, what about them? Let’s start with you. What did you need to know, understand and/or experience that changed your perception on the value of being adjusted? I’d wager that YOUR STORY is what you would be best at communicating to others-it is you being your authentic self.

Your other option is to ask those that have made the conversion for self and family what they needed to know, understand and/or experience that changed their their perception and value of you and what you do.

For a turn key system, check out what my friend Miles Bodzin has created for you.
 
___Mastery Coaching Corner___
Recent Covid Research 
 
This research strengthens the argument that more and more people in your community are STILL hampered by covid and need your help going forward.
 
Experts are still trying to make sense of Long Covid’s lingering effects. According to data from the CDC, at least 17 million Americans currently suffer from it.
 
Long Covid has been associated with more than 200 symptoms, from brain fog to extreme fatigue and debilitating issues like heart disease and stroke.

According to Principal Researcher, Dr. Al-Aly, “People might think they’re out of the woods because they had the virus and did not experience health problems.” But, 3 years after infection, the primary complications among those with mild initial COVID cases were found in the neurological, GI, and cardio-pulmonary systems.

Al-Aly’s prior research has documented COVID-19’s damage to nearly every human organ, contributing to diseases and conditions affecting the lungs, heart, brain, and the body’s blood, musculoskeletal and gastrointestinal (GI) systems.
 
Published May 30, 2024 in Nature Medicine 
Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey
Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman

STILL FLYING BY THE SEAT OF YOUR PANTS?
Ask me for the 33 Questions specifically designed to help you.
OR
…VERY Limited Availability – Book YOUR 1/2 hour call with me here…
–>https://calendly.com/drstevehoffman<–

___Technical CERTAINTY Skills Corner___
MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority.
Learn…

How the neural-dural subluxation causes the vertebral subluxation.
 
That its not how much you do to a patient but how much you do for them.
 
To embrace the concept of less is more.
 

How to be more honoring to your and the patient’s body.
 
Save an additional $50 using Promo Code: DRSH$50
 
FREE REFERRAL PAGE FOR MC2 DOCS!
MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.
 
Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

JOIN THE MC2 FaceBook FORUM!
1170 MC2 Docs Strong And Growing


____QUICK LINKS____
Enjoy My Island Home

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube



MAY 14, 2024
Do You Know The Universal Stumbling Block To Growth?

___Your Practice and Your Business___

Last week, a commonality in my Mastery Coaching conversations was how so many docs are OVERWHELMED. This results in them fighting to be present since I’ve found that overwhelm causes UNWORKABILITY, which, in turn, stifles growth,

This means that overwhelm is a form of “no thanks-I’m full” form of self-sabotage.
The problem with overwhelm is that you spend all your time being overwhelmed instead of getting something, anything, completed and out of the way. As a result of the chaos produced, we are telling our Innate, “please-no more.”

The bottom line is that the only thing you are going to do today is what you do today. Do you go around thinking that what there is to do today is all that stuff that there is to do (ie-everything that isn’t done)? This is a lie and it leads to ineffectiveness since it mainly results in not being present. This leads to fewer things being completed and, therefore, more to be done. This produces a downward spiral: un-workability.

What are you going to do about all the things you aren’t going to get done today? Nothing. They didn’t get done and you’re still alive so focus on what you did do. Focus  on your completions and celebrate them.

Take a Step. Take action. These are 2 secrets to creating more workability. So, in this newsletter, I invite you to discover the genesis of MC2

With Certainty,
Dr. Steve Hoffman

___Business and Financial CERTAINTY Skills Corner___
SYSTEMS?
 
Whenever discussing systems with Mastery Coaching clients, I always recommend Cash Practice. Its brilliant in its application and handles 4 cornerstones every practice needs for success namely:
An ongoing patient education system
An auto-debit system
A care plan calculator
Metrics to keep patients involved in their health journey
Other than your ability to get results (this is where MC2 comes into the picture), you now have the 4 crucial building blocks of a successful practice namely:
Tell the story
Delivery the goods
Have a fee system people can afford
Let Innate run the show
 
Find out more on the RESOURCES page of my website.

___Mastery Coaching Corner___
May I? 
 
We should all recognize, as Dr Gentempo promulgated decades ago, that Philosophy is the base of the Prosperity Pyramid. He was decades ahead as 
our philosophical fundamentals have been eroded out of Chiropractic.

Years ago, Dr. Tim Schroeder and I produced the 33 Principles of Chiropractic Video Journey. These are time tested fundamentals of life and health. These Principles outline the paradigm that the real goal of chiropractic care is to allow an individual to express Life. This video is a legacy product that we hope ALL DC’s will share with family, friends and colleagues.
 
Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey
Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman

STILL FLYING BY THE SEAT OF YOUR PANTS?
Ask me for the 33 Questions specifically designed to help you.
OR
…VERY Limited Availability – Book YOUR 1/2 hour call with me here…
–>https://calendly.com/drstevehoffman<–

___Technical CERTAINTY Skills Corner___
MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority.
Learn…
How the neural-dural subluxation causes the vertebral subluxation.
That its not how much you do to a patient but how much you do for them.
To embrace the concept of less is more.
How to be more honoring to your and the patient’s body.


Save an additional $50 using Promo Code: DRSH$50

FOR MC2 DOCS!
MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.

Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

JOIN THE MC2 FaceBook FORUM!
1170 MC2 Docs Strong And Growing


____QUICK LINKS____
Enjoy My Island Home

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube



MAY 6, 2024
Got Families?
Pregnancy Practice In A Tonal Model

___Your Practice and Your Business___

Do you believe, as I do, that the best future for our families, the families that could be coming to your practice and your community in general is in YOU having a family practice? if so, then paramount is the growth in your certainty to assess, report and deliver high quality care to the entire spectrum of possible practice members per the old adage, “from cradle to grave”.

I wanted my community to be a better, a healthier place to raise my children and I know you do too. The vehicle for that was the development of a family practice. I had utmost ccertainty in my ability to deliver great care and I’m concerned about that and the profession.

Without pointing fingers, how many of your classmates would you go to for regular care? Do you think that is getting better or worse as time goes by? Are the schools more interested in turning out test passers or chiropractors? I’m sure you see and understand the problem even if you’re not part of the problem. 

Join Dr Kristina and Me for this discussion!
With Certainty,
Dr. Steve Hoffman
___Business and Financial CERTAINTY Skills Corner___
Do You Love the Patients but Hate the Business?

I hear this a lot from docs and, even when I don’t hear it, I see it reflected in their practice and business. It’s a problem.

The business is the vehicle by which your practice exists, dies or thrives. So many struggle because they simply do not know their business as well as they know their practice.

Maybe look at it this way:
The purpose of your practice is to get more life flowing in people.
The purpose of your business is first to stay open and then, to fund your lifestyle.

Get a free 6 Step Profit Optimization EBook for Chiropractors. Take the free assessment and book a call to discuss how you can best benefit.

Find out more on the RESOURCES page of my website.

___Mastery Coaching Corner___
May I? 
We should all recognize, as Dr Gentempo promulgated decades ago, that Philosophy is the base of the Prosperity Pyramid. He was decades ahead as 
our philosophical fundamentals have been eroded out of Chiropractic.

Years ago, Dr. Tim Schroeder and I produced the 33 Principles of Chiropractic Video Journey. These are time tested fundamentals of life and health. These Principles outline the paradigm that the real goal of chiropractic care is to allow an individual to express Life. This video is a legacy product that we hope ALL DC’s will share with family, friends and colleagues.

Enjoy A FREE Video Copy of The 33 Principles of Chiropractic Video Journey
Adapted from RW Stephenson by Drs. Tim Schroeder and Steve Hoffman

STILL FLYING BY THE SEAT OF YOUR PANTS?
Ask me for the 33 Questions specifically designed to help you.
OR
…VERY Limited Availability – Book YOUR 1/2 hour call with me here…
–>https://calendly.com/drstevehoffman<–

___Technical CERTAINTY Skills Corner___
MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority.
Learn…
How the neural-dural subluxation causes the vertebral subluxation.
That its not how much you do to a patient but how much you do for them.
To embrace the concept of less is more.
How to be more honoring to your and the patient’s body.


Save an additional $50 using Promo Code: DRSH$50

FOR MC2 DOCS!
MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.

Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

JOIN THE MC2 FaceBook FORUM!
1170 MC2 Docs Strong And Growing


____QUICK LINKS____
Enjoy My Island Home

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube
MARCH 25, 2024
Too Much or Too Little?

*This blog post is sponsored by @AhliaYoga: Join Ahlia for her meditations and yoga practices on YouTube*

That’s the biggest issue we’re finding.
We are definitely finding everyone is over aroused and getting even more stringent in our tonal model has made a big difference for them.
Business and Financial CERTAINTY Skills Corner
Are You Profitable?

I was recently editing a bunch of articles fot publication geared, primarily, to new practitioners. While many of the basics were covered like location, equipment, marketing, care plans, fees and more, there was no discussion about profit and profitability. I realized this is a very real problem if the DC doesn’t know their profit per visit, per patient or per hour. Primary to all of this, of course, is to know how to calculate profit.

Basically, and there are many layers to this, income-overhead=profit. How you then calculate it is where you get a clear picture of where you are.

For example, if we look at profit per hour, take your monthly income and subtract your monthly overhead expenses to obtain monthly profit. Now, divide monthly profit by the number of hours you were in the office that month and you will learn your profit per hour.

CAVEAT: Many panic at this point but you can easily alter your numbers. The first order of business is to know your numbers.

My friend, Dr. Josiah, offers a free 6 Step Profit Optimization EBook for Chiropractors. Take the free assessment and book a call to discuss how you can best benefit.

Find out more on the RESOURCES page of my website.

Mastery Coaching Corner
Still Using “You’re Holding” Terminology? 
If you ever find people “clear” or not needing an adjustment (and I hope you do);  how do you acknowledge it? The most popular way is by telling the patient that they are “holding” their adjustment. Yet, if you educated them that the body is a dymanic, constantly evolving, self healing and self regulating organism, in tune with its environment and able to adapt in a timely and appropriate way;  why would you tell them that they are stuck?
Isn’t that what holding means? Even going back to BJ and the NCM, the person was either in pattern-stuck and needed an adjustment or they were out of pattern and did not need to be adjusted. 
Think about it!

Is Everything Changing…Except You? Your first 30 minute call is just $149
Ask me for the 33 Questions specifically designed to help you.
…Book YOUR half hour call with me here… –>https://calendly.com/drstevehoffman<–

To INSPIRE YOU!
Dr. Steve Hoffman

Enjoy My Island Home
___Follow Instructions on The Website___
The WINTER is SOLD OUT!

MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.
Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

NEW BLOG on the WEBSITE
Check It Out

FREE NEW-MC2 INTRO STREAMING VIDEO!

LEARNING MC2 is a priority if

  • YOU want to know more about how the neural-dural
    subluxation causes the vertebral subluxation.
  • YOU love the idea that its not how much you do to a
    patient but how much you do for them.
  • YOU can embrace the concept of less is more. 
  • YOU want to be more honoring to your and the patient’s body.

Save an additional $50 using Promo Code: DRSH$50

JOIN THE MC2 FaceBook FORUM!
1165 MC2 Docs Strong And Growing

____QUICK LINKS____

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube

MARCH 1, 2024
The number one reason I am sought out as a coach is the doc and/or the practice is stuck…it’s not growing or is no longer growing. And, the number one reason I find that growth has become stalled is that the doctor (and/or staff) finds themselves overwhelmed.

The problem with being overwhelmed is that you spend all your time being overwhelmed instead of getting something, anything, completed and out of the way. The result is that we are telling our Innate, “please-no more.”

What if, instead, you spent the time planning what needed to get done, dumping it, delegating it or just doing it instead of being overwhelmed? You’d get way more done and would contribute to your personal power!

The reality is that the only thing you’re going to do today is what you do today. Most people think that what there is to do today is all that stuff that there is to do (ie-everything that isn’t done). This not true and leads to ineffectiveness. Ineffectiveness leads to fewer things being completed and, therefore, more to be done. The result is a downward spiral: un-workability.

The only thing there is to do today is what you actually do today! Once you get this and relax a little, you’ll find both personal power and more freedom to choose. Now, you want to go to work-get to it-get it done. Now you have the upward spiral of workability.

What are you going to do about all the things you aren’t going to get to today? Nothing. They didn’t get done and you’re still alive so focus on what you did do instead. And, then you focus on your completions and celebrate! 

Baby Steps:
1. Decide how important it is for you to do it, delegate it or delete it.
2. Decide when it should be done.
3. Schedule the time to do it – just like any appointment.
4. Do what you’re going to do TODAY.
5. If you do what you say you will do then you will grow your personal power and increase what you are capable of.
Business and Financial CERTAINTY Skills Corner
Structure VS Processes

I’ve been talking about and recommending LUCRO founded by Dr. Josiah Fitzsimmons. One question I’ve gotten is, beyond the $5+million practice, why listen to him? What does he offer that I can’t get elsewhere? 

Great question. Fortunately, Dr. Dan and I interviewed Dr. Josiah on his approach to a scalable, tonal business. Here’s a replay: (OR WATCH BELOW)

Dr. Josiah’s company is offering a free 6 Step Profit Optimization EBook for Chiropractors. Take their free assessment and book a call to discuss how you can best benefit.

Find out more on the RESOURCES page of my website.

Mastery Coaching Corner
How Does Mexico Sound To You?
We have a space available at Family Chiropractic Querétaro for a DC to make a difference in the lives of children and their families in the city of Querétaro, México. We’re a fun, family-oriented, wellness-based clinic in need of another DC to join our team long-term. Base salary is there to support you in the initial phase and will cover the cost of your rent. You must be willing to have a mentor to properly communicate about chiropractic and wellness. Good communication skills (basic level of Spanish is required), great adjusting skills with a  passion for learning to develop as a prenatal/pediatric chiropractor.

Check out our brief video below:

You’ll work with Activator, Diversified, MC2, Drop and SOT. We’ll teach you about marketing, communication and how to attract patients, retain them and takecare of them with great results. This will be the most important education you will get.Financial  remuneration  based  on  your  performance,  plus  bonuses  and  opportunity  for professional growth.Click on the link https://youtu.be/kk_7ASQb1DM to watch the video and see if this opportunity is for you.If so, send us an email with the following requirements to [email protected]:1) Your CV2) Your photo3)  A  document where you describe why you think you can be a good team member, what you have to offer our clinic and why you would like to join our team.We will contact you within 72 hours to give you a response. Thank you so much,Dr. Marcus Liebling

Is Everything Changing…Except You? Your first 30 minute call is just $149
Ask me for the 33 Questions specifically designed to help you.
…Book YOUR half hour call with me here… –>https://calendly.com/drstevehoffman<–

RECOMMENDED READING!
Watch For New Book Suggestions

Interesting Business Advice…Different Profession … Just As Valuable

Transform your business from a cash eating monster
to a money making, profit generating MACHINE

How to Raise a Healthy Child in a Sick World by Dr. Kristina Stitcher:
A MUST READ for DC’s and their Communities

The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health (Children’s Health Defense): R.F. Kennedy Jr.

To INSPIRE YOU!
Dr. Steve Hoffman

Enjoy My Island Home
___Follow Instructions on The Website___
The WINTER is SOLD OUT!

MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.
Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

NEW BLOG on the WEBSITE
Check It Out

FREE NEW-MC2 INTRO STREAMING VIDEO!

Current 2024 Seminar Schedule:

Now Certified AND Approved for 17 hours of CE
OSHKOSH, WI | JANUARY 6-7, 2024

TULSA, OK | APRIL 6-7, 2024

KANSAS CITY, MO | MAY 18-19, 2024

LEARNING MC2 is a priority if

  • YOU want to know more about how the neural-dural
    subluxation causes the vertebral subluxation.
  • YOU love the idea that its not how much you do to a
    patient but how much you do for them.
  • YOU can embrace the concept of less is more. 
  • YOU want to be more honoring to your and the patient’s body.

Save an additional $50 using Promo Code: DRSH$50

JOIN THE MC2 FaceBook FORUM!
1165 MC2 Docs Strong And Growing

____QUICK LINKS____

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube

MARCH 1, 2024
OVERWHELM


*This blog post is sponsored by @AhliaYoga: Join Ahlia for her meditations and yoga practices on YouTube*


The number one reason I am sought out as a coach is the doc and/or the practice is stuck…it’s not growing or is no longer growing. And, the number one reason I find that growth has become stalled is that the doctor (and/or staff) finds themselves overwhelmed.

The problem with being overwhelmed is that you spend all your time being overwhelmed instead of getting something, anything, completed and out of the way. The result is that we are telling our Innate, “please-no more.”

What if, instead, you spent the time planning what needed to get done, dumping it, delegating it or just doing it instead of being overwhelmed? You’d get way more done and would contribute to your personal power!

The reality is that the only thing you’re going to do today is what you do today. Most people think that what there is to do today is all that stuff that there is to do (ie-everything that isn’t done). This not true and leads to ineffectiveness. Ineffectiveness leads to fewer things being completed and, therefore, more to be done. The result is a downward spiral: un-workability.

The only thing there is to do today is what you actually do today! Once you get this and relax a little, you’ll find both personal power and more freedom to choose. Now, you want to go to work-get to it-get it done. Now you have the upward spiral of workability.

What are you going to do about all the things you aren’t going to get to today? Nothing. They didn’t get done and you’re still alive so focus on what you did do instead. And, then you focus on your completions and celebrate! 

Baby Steps:
1. Decide how important it is for you to do it, delegate it or delete it.
2. Decide when it should be done.
3. Schedule the time to do it – just like any appointment.
4. Do what you’re going to do TODAY.
5. If you do what you say you will do then you will grow your personal power and increase what you are capable of.
Business and Financial CERTAINTY Skills Corner
Structure VS Processes
I’ve been talking about and recommending LUCRO founded by Dr. Josiah Fitzsimmons. One question I’ve gotten is, beyond the $5+million practice, why listen to him? What does he offer that I can’t get elsewhere? 


Great question. Fortunately, Dr. Dan and I interviewed Dr. Josiah on his approach to a scalable, tonal business. Here’s a replay (embedded below)

Dr. Josiah’s company is offering a free 6 Step Profit Optimization EBook for Chiropractors. Take their free assessment and book a call to discuss how you can best benefit.


Find out more on the RESOURCES page of my website.

Mastery Coaching Corner
MC2 & Manual Adjusting

We’ve broached this topic in the past but it re-surfaces periodically. MC2 is easily paired with most other technics and technic systems but, then. HOW will adopting an MC2 model impact or affect HOW I adjust what I find? 

So, no, you do not have to change how you adjust. MC2 helps you find THE most important areas to adjust, provides a listing plus torque and does it all in mere seconds. Enjoy this very short video Dr. Dan and I did on this.

Is Everything Changing…Except You? Your first 30 minute call is just $149
Ask me for the 33 Questions specifically designed to help you.
…Book YOUR half hour call with me here… –>https://calendly.com/drstevehoffman<–

RECOMMENDED READING!
Watch For New Book Suggestions
!
Interesting Business Advice…Different Profession … Just As Valuable

Transform your business from a cash eating monster
to a money making, profit generating MACHINE

How to Raise a Healthy Child in a Sick World by Dr. Kristina Stitcher:
A MUST READ for DC’s and their Communities

The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health (Children’s Health Defense): R.F. Kennedy Jr.

To INSPIRE YOU!
Dr. Steve Hoffman

Enjoy My Island Home
___Follow Instructions on The Website___
The WINTER is SOLD OUT!

MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.
Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

NEW BLOG on the WEBSITE
Check It Out

FREE NEW-MC2 INTRO STREAMING VIDEO!

Current 2024 Seminar Schedule:

Now Certified AND Approved for 17 hours of CE
OSHKOSH, WI | JANUARY 6-7, 2024

TULSA, OK | APRIL 6-7, 2024

KANSAS CITY, MO | MAY 18-19, 2024

LEARNING MC2 is a priority if

  • YOU want to know more about how the neural-dural
    subluxation causes the vertebral subluxation.
  • YOU love the idea that its not how much you do to a
    patient but how much you do for them.
  • YOU can embrace the concept of less is more. 
  • YOU want to be more honoring to your and the patient’s body.

Save an additional $50 using Promo Code: DRSH$50

JOIN THE MC2 FaceBook FORUM!
1165 MC2 Docs Strong And Growing

____QUICK LINKS____

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube

FEBRUARY 15, 2024
How Far Have You Come? How Far Have They Come?

*This blog post is sponsored by @AhliaYoga: Join Ahlia for her meditations and yoga practices on YouTube*

Whether examining your health and wellbeing, your practice or business’s health and wellbeing or even your practice member’s health and wellbeing, instead of only focusing on where the individual is and their growth goals, why not start with TODAY compared to an earlier time?

When we constantly are judging where we are compared to where we say we want to be, it’s not uncommon to judge ourselves as falling short and this, in turn, becomes a violation of the Law of Attraction. Can you be in the present and be happy with how far you’ve come?

As I mention in the VIDEO below, this thought process began when an old friend asked me how I was doing knowing the long post covid slog I have experienced. I remarked, basically, that I’m improved BUT NOT THERE YET.

How much happier I became when I realized that while I’m not THERE yet, I am so much better than I was and, based on that trajectory, I’m certainly moving in the right direction. 

Take a look at yourself and your ______ (fill in the blank) and I encourage you to engage your peeps in this conversation….replace frustration with the joy of accomplishment! 
Business and Financial CERTAINTY Skills Corner
Does Your Bookkeeper Do This?

The team I’ve found and recommend is LUCRO.

They have offered, as way of introduction, a 6 Step Profit Optimization EBook for Chiropractors. Take their free assessment and book a call to discuss how you can best benefit.

Find out more on the RESOURCES page of my website.

Mastery Coaching Corner
The Innate Desire To REACH!
As I alluded to at the end of the Video linked above, I discuss the idea that reaching is an INNATE drive that we, unfortunately, unconsciously and educatedly squash it out of our children.

Have you ever seen a child first learning to walk…taking their first steps? Sure and what happens? As they get more adept, they discover that they can reach things that they’ve never been able to reach before. And, as they do, what do they hear?

  1. Don’t
  2. Stop
  3. Bad
  4. Leave that alone
    OR, WORST OF ALL…
  5. Thats not for you to touch

And so, in a desire to protect our things and/or protect the child from any harm, what does the child learn? It’s OK for THEM to reach but not OK for me. What does that do to the child’s sense of self? Ever wonder why it may be so hard for you to reach?

In any case, it doesn’t have to be this way. Start educating your peeps on how important it is for children to have a safe environment, to reach and to be acknowledged for doing so!

Is Everything Changing…Except You? Your first 30 minute call is just $149
Ask me for the 33 Questions specifically designed to help you.
…Book YOUR half hour call with me here… –>https://calendly.com/drstevehoffman<–

RECOMMENDED READING!
Watch For New Book Suggestions

Interesting Business Advice…Different Profession … Just As Valuable

Transform your business from a cash eating monster
to a money making, profit generating MACHINE

How to Raise a Healthy Child in a Sick World by Dr. Kristina Stitcher:
A MUST READ for DC’s and their Communities

The Real Anthony Fauci: Bill Gates, Big Pharma, and the Global War on Democracy and Public Health (Children’s Health Defense): R.F. Kennedy Jr.

To INSPIRE YOU!
Dr. Steve Hoffman

Enjoy My Island Home
___Follow Instructions on The Website___
The WINTER is SOLD OUT!

MC2 Referrals Page is FREE for ANY MC2 doc. Click the link, see what other docs put in their listing, and send me an email with your office’s info.
Not an MC2 doc yet? Upgrade your clinical skills-join us at a live seminar or get access to the one day seminar video on the website.

NEW BLOG on the WEBSITE
Check It Out

FREE NEW-MC2 INTRO STREAMING VIDEO!

Current 2024 Seminar Schedule:

Now Certified AND Approved for 17 hours of CE
OSHKOSH, WI | JANUARY 6-7, 2024

TULSA, OK | APRIL 6-7, 2024

KANSAS CITY, MO | MAY 18-19, 2024

LEARNING MC2 is a priority if

  • YOU want to know more about how the neural-dural
    subluxation causes the vertebral subluxation.
  • YOU love the idea that its not how much you do to a
    patient but how much you do for them.
  • YOU can embrace the concept of less is more. 
  • YOU want to be more honoring to your and the patient’s body.

Save an additional $50 using Promo Code: DRSH$50

JOIN THE MC2 FaceBook FORUM!
1165 MC2 Docs Strong And Growing

____QUICK LINKS____

Main Site Page

Mastery Products Page

Mastery Seminars Page

Video Access Page

Mastery Coaching Page

Resources & Recommendations Page

Referral Locator Page

New BrainTap Page!

Vagal Stimulation
use code drhoffman and save $25

1 Minute Video On Liability Insurance Misconceptions

And a Resource for your Practice Members:
Movement and mindfulness are so important during this time inside
Join Ahlia for her meditations and yoga practices on YouTube